We know where you live!
May 20, 2004 12:06 PM Subscribe
Reason magazine uses individualized data to give its subscribers a '1984'-style surprise. The idea surfaced a year ago at a cocktail party: What if you opened your mailbox to find a national magazine with your name on the cover and the headline "They Know Where You Live!" — under an aerial photo of your house? And what if, when you turned the page, the editor's note and the advertisements included details about your neighbors? (LA Times/Reg. Rqd)
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