...in finding thousands of takers, perfectly willing to use their own creativity and contacts to spread the good news about, for instance, Al Fresco sausage, it [BzzAgent] has turned commercial influence into an open-source project. It could be thought of as not just a marketing experiment but also a social experiment. The existence of tens of thousands of volunteer marketing ''agents'' raises a surprising possibility -- that we have already met the new hidden persuaders, and they are us.
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