Because Distractions are Fun!

April 6, 2005 11:06 AM

Better known for their modernist take on contemporary furniture design, Minneapolis furniture studio Blu Dot has just introduced a series of film shorts entitled Blu Dot Shorts. Their first short film, Seven Twenty (embedded Quicktime warning), was directed by Christopher Arcella (Flash warning). While is is not earth shattering conceptually, it is a jaunty and fun little piece of cinema.
posted by ScottUltra (15 comments total)

I hear they're working on a new one, "Shill", that's really gonna raise some eyebrows.

Sorry, I was actually gonna watch the movie before I carped about the advertising, but the movie's loading glacially. I did get a nice little popup that asked me for my email address, though.
posted by gurple at 11:26 AM on April 6, 2005

It felt as though time were just flying by watching that.
posted by debralee at 11:29 AM on April 6, 2005

here's a jaunty and fun little flipoff for ya!
posted by quonsar at 11:31 AM on April 6, 2005

As seen before on flickr.
posted by damclean2 at 11:34 AM on April 6, 2005

So I guess you took literally the admonition to promote the short?

And it wasn't even that good.
posted by jennaratrix at 11:39 AM on April 6, 2005

You didn't miss anything Gurple. Another modernist take on advertising that will realize 0 revenue dollars for the blue dot. In fact, the piece was so lame, I promised myself not to surf any other part of their site as a silent protest (which will be about as useless as the video I suspect).
posted by j.p. Hung at 11:44 AM on April 6, 2005

Unlike everyone else so far; since I don't have anything positive to add, I'll just keep my mouth shut.
posted by evoo at 11:49 AM on April 6, 2005

Good intentions, evoo, but you accidentally hit "Post"
posted by gurple at 11:52 AM on April 6, 2005

I'm with EVOO...Matt, could you remove my previous post?
posted by j.p. Hung at 12:15 PM on April 6, 2005

Sigh... seen better in undergrad art school.
posted by mania at 12:45 PM on April 6, 2005

On preview....EVERYTHING.
posted by gimonca at 1:45 PM on April 6, 2005

I kinda liked the naive enthusiasm. BEHOLD, I AM SLAVE TO THE MAN!
posted by basicchannel at 2:07 PM on April 6, 2005

Slave to The Man? Really?

Blu Dot is a small shop started by 3 local art school grads, hardly a large corporation. They are providing small bits of entertainment on their website. The video isn't an ad for their product -- in fact it has absolutely nothing to do with it -- and the whole "Blu Dot Shorts" project appears to me to be more directed at providing a creative forum to independent video artists like Chris Arcella.

If you take offence to the fact that the video is being provided by a for-profit enterprise, fine, although I don't remember this attitude when BMW started their own online film series. Check out Arcella's personal site instead, which was also linked in the FPP. I found many of his clips entertaining. If you don't agree, find something that you think is better and post away. I'll gladly read.
posted by ScottUltra at 2:26 PM on April 6, 2005

While the Film is eh the clock widget makes for a nice addition to my [or anyones] desktop clock collection. Thanks
posted by RecordBrother at 4:27 PM on April 6, 2005

At least BMW's shorts were actually entertaining.
posted by Poagao at 11:37 PM on April 6, 2005