The Man Who Said No to Wal-Mart
January 19, 2006 10:59 AM Subscribe
Choose your own adventure! You are the manufacturer of a premium product. Wal*Mart wants it. They want it cheap. Do you buckle to their demands and out-source, reduce the build quality, and make money on volume? Turn to page 67. Or do you keep your American employees, increase quality, and make money by targeting the higher-end market? Turn to page 28. The Man Who Said No to Wal-Mart.