"'Our strategy has evolved over time from one where we would use the Internet and these digital platforms to promote television,' Zenkel said. 'It has evolved into a strategy in which we use these digital platforms to make more content available.'
That means more video on the Internet - much more - rather than a focus on data like results and television listings, he said."
"TV rights fees provide the bulk of the IOC's revenue, with the U.S. share accounting for about 60 percent of the total. About half the money goes to host cities, with the rest split among the IOC, international federations and national Olympic committees.
The U.S. Olympic Committee gets a 12.75 percent cut of the rights fees." [source]
"On another issue Wednesday [February 8, 2006], Rogge said the IOC was talking with the U.S. Olympic Committee about concerns that the Americans receive too big a share of television and sponsorship revenues.
Many national Olympic committees have long resented the IOC's deal with the USOC, which receives a 12.75 percent share of U.S. TV rights fees and a 20 percent slice of global marketing revenues. [source]
“He announced he was donating his $25,000 United States Olympic Committee bonus to Right to Play, a humanitarian organization based in Toronto that is focused on helping disadvantaged children through sports. … Since Cheek spoke up, Gap, the United States clothier, has pledged $25,000, joining others in a money chain that has surpassed $300,000.”
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