because it spreads like a virus? get it? August 3, 2006 1:15 PMSubscribe
Agency.com — best known for their work on... well not much really — recently had the opportunity to bid on the interactive account for Subway Restaurants. Their idea was to create a pitch video (embedded youtube) showing them brainstorming for ideas for the pitch video. They posted it online hoping to make it go viral, but the only viral thing about it really was that it used the word viral in it as many times as possible and tried to show how hip, edgy and cool they are.