Cyber Soap

February 26, 2001 10:13 PM

Cyber Soap PC World is trying to sell magazines, but could it also be entertaining?
posted by owillis (3 comments total)

Let me just say, as an embarrassed PC World employee, that this campaign was dreamed up by marketing types (and is designed to attract advertisers, not readers). It's led to many of us questioning exactly what they're smoking in that department.
posted by zora at 10:31 PM on February 26, 2001

I dunno, it's kind of interesting... mostly for the way the sponsor's message is integrated in the content
posted by owillis at 7:26 AM on February 27, 2001

> Let me just say, as an embarrassed PC World employee,

Don't you hate it when your company does something dumb and people look at you like you did it?

There are certain advertisements involving -- dare I say it? -- blue people that I would love to pull from the airwaves.
posted by pracowity at 7:54 AM on February 27, 2001