*See How To: Grow Audience! Enhance Brand! and Increase Revenue!
*[let] a mass audience collaborate democratically in a fun online game that you control. [Emphasis theirs]
* Increase audience -- if they build it, they will come
* Massive Viral Marketing
I could show you stuff centuries old—heck, some of it’s millennia old—that’s fanfic by any modern definition.
One of the more unique concepts being pitched to the TV networks and brand marketers could potentially be a tool to combat the "missing 18-34 men problem" that has flared up this fall season.
Chris Williams and Craig Singer are a filmmaking team that have hatched a promotional idea rooted in fan participation that speaks directly to "young men and women who've fled online and to other media." Mark Stroman, who they've hired to get them meetings, says it's one of the best ideas to come across his desk because it allows brand marketers an opportunity to leverage a promotion that will tell them more about network viewers than what you'd normally glean from the embattled Nielsen.
Will Nets Sign Off On Fan Episodes?
Stroman touts FanLib to Mad Ave
By Hank Kim
Inspired by the American public's obsession with entertainment and the creative process, independent media company My2Centences, is pitching a fan-based promotional program to the TV networks to further leverage their existing programming properties.
Co-founders Chris Williams and Craig Singer have retained Mark Stroman of Entertainment Marketing Partners to grease the skids with broadcasters as well as Madison Avenue for FanLib, their proprietary concept.
"There is this incredible amount of fan energy that is unharnessed by the creators, producers, and distributors of these existing properties," said Williams. "We thought why don't we marry the [online] technology and the audience and create a platform that will harness the energy in a way that can be controlled and moderated by the creators and distributors of that existing property."
« Older Meet Kevin Ham, the man who owns the Internet... | Time to vacuum the cat.... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt