Later in the evening, I was chatted up by the Pantone CEO, a grizzled guy in a rumpled suit. He asked “Is there anything Pantone could do to make its mark on this new Internet thing?”.
The answer seemed obvious. I said “Well, color online mostly sucks, and that’s partly because computer geeks mostly totally don’t understand it. Why don’t you guys write some software that takes a Pantone number as input and really works hard, using everything it knows about your computer and operating system and monitor and video card, to come as close to that color as you’re gonna get, on-screen.”
He asked “Well, how do I make money?”
I said “Give the software away to Netscape and Microsoft (for IE). If it’s good, millions of page designs on the Net will be specced in Pantone numbers. Your upside is huge.”
He looked at me like I was completely fucking nuts. To his credit, he was polite, but it was obvious he thought I was from another planet.
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posted by DU at 5:36 AM on September 7, 2007