Irritated and Indifferent
January 23, 2008 11:27 AM Subscribe
posted by tkolar (20 comments total)
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Irritated and indifferent -- consumers in the Expectation Economy
[warning -- article is way too enthusiastic and engages in capslock abuse]
The proliferation of online product review sites is making Consumer Reports look positively antiquated. This is particularly true for high-end products, where discovering "best of class" items is now just a few mouse-clicks (or one AskMe) away.
How do you stay ahead of the curve when consumers regularly know more about your market than you do?