Borders self-publishing and in-store distribution service
February 21, 2008 3:43 PM Subscribe
Borders and Lulu.com have teamed up to create Border's Lifestyle
, a new service allowing anyone to design and publish their own book and have it distributed through Borders stores, even including your own book tour and in-store readings. Is it, according to Ben Vershbow of if:book
, "bringing vanity publishing to a whole new level of fantasy role-playing,"1
or a real innovation in book distribution, bypassing the professional gatekeepers?
If one reads Vershbow's piece (along with the many excellent comments therein with lots of great links), he is not actually saying it's vanity publishing, although it can be, the dialectic between traditional publishing and this new form inevitably brings up the comparison.