The Legend Will Live On
March 25, 2008 7:31 PM Subscribe
Hal Riney, a legendary ad man, has died at age 75. Hal Riney
posted by kuppajava (35 comments total)
1 user marked this as a favorite
has died of cancer. You may have heard his voiceovers for First Union's
PBS sponsorship ads, chuckled at his ingenious fictional 'every person' wine producers Bartles and Jaymes
or been blown away or utterly disgusted by his Reagan presidential campaign ad series Morning In America
(rumor has it that Riney was a Democrat), worked with him or for him at Hal Riney & Partners or Publicis & Hal Riney
in San Francisco, or marveled
at how his agency made Saturn
a major player in the auto industry (while obscuring it was just another GM product!). So long, Hal!
Whether you see advertising as a creative craft or just a bunch of hooey and manipulative psychological tricks, there is no denying that Hal Riney left a big mark in the world of advertising.