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Hocus Pocus! Ride That Line!
June 6, 2008 1:27 PM   Subscribe

McDonald's Line Rider Commercials*

With background music: 'Hocus Pocus' by Focus.
posted by ericb (32 comments total) 2 users marked this as a favorite

 
It's kind of weird, but i love that they're onto something that was totally hot and awesome a couple years back and are now getting around to exploiting it.
posted by joelf at 1:32 PM on June 6, 2008


Something tells me these are fan made ads. (If such a thing actually exists for a company like McD's)
posted by joelf at 1:33 PM on June 6, 2008


Line Rider sold out, man.
posted by GuyZero at 1:33 PM on June 6, 2008


Something tells me these are fan made ads. (If such a thing actually exists for a company like McD's)

Nope, i saw one on TV last night. It took me a few seconds but I was all "WTF, is that line rider?". Then they showed the linerider URL and the "M" logo.
posted by GuyZero at 1:34 PM on June 6, 2008


Um, why do I care?

Not to be snarky, but what is a "line rider" and how does it relate to Big Macs, diabetes, or deforestation?
posted by elwoodwiles at 1:36 PM on June 6, 2008 [2 favorites]


Thanks for all the Focus links!
posted by joelf at 1:37 PM on June 6, 2008


Something tells me these are fan made ads.

Nope. Check out Line Rider's homepage.
posted by ericb at 1:37 PM on June 6, 2008


Just to add to the Focus links: Jan Akkerman's website.
posted by ericb at 1:39 PM on June 6, 2008


The old master
posted by anthill at 1:39 PM on June 6, 2008 [2 favorites]


It's kind of weird, but i love that they're onto something that was totally hot and awesome a couple years back and are now getting around to exploiting it.

joelf, that's business as usual at McDonald's. They also shine at co-opting tired popular phrases and using them in hilariously wrong ways.
posted by Dr-Baa at 1:40 PM on June 6, 2008


I'm hating it
posted by fourcheesemac at 1:43 PM on June 6, 2008 [2 favorites]


holy crap anthill, I'd never seen that guy's stuff.
I need to re-evaluate my scale, because I'm clearly worse at doing that line-rider thing than I previously thought.
posted by Busithoth at 1:51 PM on June 6, 2008


Trying to capture the fat geek demographic, I see - as if McDonalds even had to try. If the wrappers flowing out of the trash are any indication, that clown had the IT department at hello.
posted by Muddler at 1:52 PM on June 6, 2008 [3 favorites]


I had completely forgotten about that game, I heard "line rider" and hoped it was some kind of cocaine reference, something really edgy to compete with Burger King's new stuff.

McDonald's: Snort that Shit!

McDonald's: It Makes Your Gums Numb Like Coke, But It's Legal.

McDonald's: Pure Cut Peruvian. (beef).
posted by quin at 2:02 PM on June 6, 2008


joelf, that's business as usual at McDonald's. They also shine at co-opting tired popular phrases and using them in hilariously wrong ways.

'Wrong'? I highly dispute the idea that a) MD's ad people didn't know that 'I'd hit it' was about sex and b) they were opposed to relating their product with said sex.
posted by signal at 2:06 PM on June 6, 2008


I love how both commercials showcase McDonald's "healthy" foods, such as water, a wrap, and yogurt. You know, the stuff on the menu that nobody orders.
posted by M.C. Lo-Carb! at 2:07 PM on June 6, 2008


Dr-Baa is not aware of the enormous popularity of Hamburglar/Grimace slash fiction, I guess.
posted by The Bellman at 2:10 PM on June 6, 2008 [1 favorite]


Pepsi Bl... Oh wait.... Coke New?
posted by Debaser626 at 2:11 PM on June 6, 2008


The Vandals cover of Hocus Pocus.
posted by hypersloth at 2:22 PM on June 6, 2008


Hooray for the corporate whores.
posted by Dave Faris at 2:28 PM on June 6, 2008


joelf, that's business as usual at McDonald's DDB Chicago.
fixed that for ya.
posted by krautland at 2:29 PM on June 6, 2008


'Wrong'? I highly dispute the idea that a) MD's ad people didn't know that *'* *** ** was about sex and b) they were opposed to relating their product with said sex.

Signal, NOOOOOOOOOOOOOOOOOOOOOOOOOOO.
posted by BrotherCaine at 2:37 PM on June 6, 2008


He's quoting it. That doesn't count.
posted by stavrogin at 2:39 PM on June 6, 2008


Pepsi Linear
posted by DU at 2:49 PM on June 6, 2008


It's kind of weird, but i love that they're onto something that was totally hot and awesome a couple years back and are now getting around to exploiting it.

Well, what did you expect from Weezer? Innovation?


...oh you meant the McDonald's commercial.
posted by eyeballkid at 2:49 PM on June 6, 2008


Line Rider sold out, man.

Had to happen eventually
posted by CynicalKnight at 3:00 PM on June 6, 2008


Needs more stabbing.
posted by Flashman at 3:15 PM on June 6, 2008


The forthcoming Line Rider game looks totally lame. Where the hell is the LINE? It's not "lame-ass snow rider." And Adorable Sledding Guy can't fall off the sled?!?! They totally abandoned their hard-core constituency. Notice that even McD's didn't use the new LR engine.
posted by yeti at 4:10 PM on June 6, 2008


Whoa, for a minute I thought, "The guy who rides trains sold out? To McDonalds?!"

Whew! It was only that animated stuff. Yeah, now that makes sense. If that's a problem, warning: Kindom Hearts is next!

Linerider ≠ Train Surfer, and I am loving it!
posted by humannaire at 4:12 PM on June 6, 2008


hocus pocus rocks, but it was a shame to see it first on the blue to the tune of a mcdonalds ad.
posted by Dillonlikescookies at 11:42 PM on June 6, 2008


Forget the Line Rider angle....

Hocus Pocus by Focus, in a McDonalds ad? Since we're mashing memes, my head asplode.
posted by billder at 12:23 AM on June 7, 2008


yeti: This is a "hand-drawn" stage, so evidently the lines are still in it somewhere.

And he did fall off in the video, I think the course designer actually saved him; the sled and the kid met each other through the physics engine and he got back on.

I do hope there's a way to turn off the "whooooaaa" sound effects.
posted by JHarris at 11:32 AM on June 7, 2008


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