What's that in dog sock-puppet years?
October 30, 2008 6:44 PM Subscribe
posted by jamaro (46 comments total)
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The :CueCat finally received its patent
this month, eight years after its abject failure in the marketplace.
Once touted by its marketers as the missing link between newsprint and the world wide web, over a million :CueCat
handheld barcode scanners were given away in 2000 by select retailers and newspaper and magazine publishers. The plan was for users to use their CueCat to scan barcodes appended to printed stories and advertising in order to launch a related website. The cat-shaped scanner also sent a unique identifier intended to allow Digital:Convergence, the company behind it, to package and sell users' browsing habits and demographics to advertisers.
Trying to solve a problem nobody really needed solved
and faced with significant privacy concerns
, adoption of the Cuecat was limited
Today, neutered CueCats
live a peaceful second life helping collectors catalog their books and media discs