Malted battery acid

November 1, 2008 5:16 PM

Pepsi White

Pepsi White, a "cola-yogurt" drink, has been launched by Pepsi as a limited edition beverage, according to Japan Marketing News.

The drink went on sale in Japan this week, and was distributed by Suntory. The label design, clothed on a transparent bottle, is predominantly white and looks fit for the festive market.

The Japan Marketing News article suggests that "a deeper, more memorable flavour" would have been more appropriate taking into consideration the time of year and the traditional spike in the consumption of sweet products.

Via

posted by KokuRyu (56 comments total)

That website is Dannon.
posted by gman at 5:22 PM on November 1, 2008

Pepsi Green?
posted by blue_beetle at 5:23 PM on November 1, 2008

A better name than Pepgurt, but just barely.
posted by [NOT HERMITOSIS-IST] at 5:25 PM on November 1, 2008 [12 favorites has favorites]

I believe this is marketed over here as "Ipecac"
posted by Sys Rq at 5:26 PM on November 1, 2008 [23 favorites has favorites]

....looks fit for the festive market.

homophobes (nt)
posted by DU at 5:35 PM on November 1, 2008

While in Thailand I tried a non-carbonated yogurt flavoured water. It was watery, sweet and milky.
posted by furtive at 5:39 PM on November 1, 2008

I've got some Pepsi White IN MY PANTS
sorry
posted by LogicalDash at 5:41 PM on November 1, 2008

Laverne DiFazio already did this.
posted by An Infinity Of Monkeys at 6:06 PM on November 1, 2008 [2 favorites has favorites]

I'll stick with doogh.
posted by BrotherCaine at 6:09 PM on November 1, 2008

"a deeper, more memorable flavour"

Oh, it'll be memorable. No doubt about that.
posted by brain cloud at 6:12 PM on November 1, 2008

> The label design, clothed on a transparent bottle, is predominantly white and looks fit for the festive market.

And it looks so professional too. You can drink it at work and nobody will mind.
posted by ardgedee at 6:16 PM on November 1, 2008 [5 favorites has favorites]

cola-yogurt


Yeah those are two words that should never ever ever ever be used in the same sentence.
posted by nola at 6:24 PM on November 1, 2008 [1 favorite has favorites]

Some Pepsi exec was obviously watching some old Laverne and Shirley episodes while baked out of their gourd... "Pepsi annndd millkkk.. pepsi annnd miilllk. I know! Yogurt!"
posted by jenkinsEar at 6:31 PM on November 1, 2008

I've seen this in the convenience stores here. It looks... upsetting. I managed to avoid the cucumber pepsi last summer (some students in my class had a bottle, took a sip, made a noise of disgust, then closed the bottle and tossed it out), but this yogurt pepsi, I feel it's calling to me. It whispers to me as I pass it in the aisle.

I must be strong.
posted by Ghidorah at 6:32 PM on November 1, 2008 [2 favorites has favorites]

blue_beetle: Pepsi Green IS PEOPLE!
posted by l33tpolicywonk at 6:34 PM on November 1, 2008

Still better than New Coke, amirite
posted by paisley henosis at 6:45 PM on November 1, 2008

I do have to give them credit for the honesty entailed in describing the flavor as "memorable". I'm sure it will be.
posted by Marisa Stole the Precious Thing at 6:58 PM on November 1, 2008

39 random posts tagged PepsiBlue, 12 tagged Pepsi, not including this or anything about the recent abortion of a rebranding?
posted by unmake at 6:59 PM on November 1, 2008

Eh, not that shocking considering that there's a carbonated version of Calpis/Calpico.

I happen to like the non-carbonated stuff, so I'd probably give it a try.
posted by CKmtl at 7:21 PM on November 1, 2008

furtive, we get that stuff here in the states in some Asian markets. You might, too.
posted by Citizen Premier at 7:32 PM on November 1, 2008

That website is Dannon. = The Pepsi White website won't open for me

Perhaps it's banned in Canada?
posted by gman at 7:39 PM on November 1, 2008

Still better than New Coke, amirite

My next comment in a music FPP will be: "Still better than elevator music".
posted by ersatz at 7:45 PM on November 1, 2008

Main link doesn't work for me, and I'm in the US. Found a picture though. Sounds weird.
posted by Tehanu at 7:47 PM on November 1, 2008

furtive, we get that stuff here in the states in some Asian markets. You might, too.

I had a lot of Chinese friends as a kid (mostly of Taiwanese origin), and several of them would drink what I think I correctly remember as a soy milk soda that was only available in Asian markets. I've seen it or something similar more recently in the "Asian Food" aisle at certain supermarkets as well. Probably the nastiest drink I've ever tasted, but they loved the shit. Cultural differences, I guess. I'll eat your mom's cooking all day, but you can have the soy soda to yourself, bro.
posted by DecemberBoy at 7:50 PM on November 1, 2008

Sorry, I submitted this post from Canada, and was not aware that the link may not be visible to some folks. Not sure what to do about it...
posted by KokuRyu at 8:01 PM on November 1, 2008

Seems to me Pepsi are just trying to break into the Calpis market.
posted by awfurby at 8:07 PM on November 1, 2008

Well, I can't see the link and I have no idea what Pepsi White might taste like, but for the record, in Switzerland there is a soda called Rivella, which has been around since the 50's. It's made from whey - yes, as in the byproduct of cheesemaking. It's also DELICIOUS. The first taste is a little, "...Hunh," but then the addiction sinks in, and I really wish Rivella could succeed in getting their product into American markets because I can only drink so much of the stuff when I visit my parents. (Goddamnit, now I'm having a craving, and it's almost two months until Christmas.)
posted by bettafish at 8:11 PM on November 1, 2008 [1 favorite has favorites]

"cola-yogurt" drink,

Call it 'cogurt.' On second thought, don't, sounds like a dessert served in a Ukranian prison.
posted by jonmc at 8:19 PM on November 1, 2008

So many of the comments here seem to indicate that a "cola yogurt drink" is something unusual. Maybe it is in Captain Wonderbread-land, but it sounds pretty tame to me. If you think Pepsi White is weird, You Have No Idea as to what is Out There.
posted by illiad at 8:36 PM on November 1, 2008

Sorry, I submitted this post from Canada, and was not aware that the link may not be visible to some folks.

submitted? or omitted?
posted by gman at 8:50 PM on November 1, 2008

If you think Pepsi White is weird, You Have No Idea as to what is Out There.

I do have some idea of what's out there. Weird is relative, not absolute. I don't think peanut butter is weird, but I realize that's very American.
posted by Tehanu at 8:59 PM on November 1, 2008

Sorry, I submitted this post from Canada, and was not aware that the link may not be visible to some folks.

submitted? or omitted?

I am in Canada, which is where I submitted this post to MetaFilter from. The link resolved for me.
posted by KokuRyu at 9:03 PM on November 1, 2008

"cola-yogurt" drink

Just don't shake the bottle before you open it, you'll end up looking like you just took a "money shot". That gives me an idea "Money Shot Energy Drink", maybe Peter North would endorse it. I am a sick man.
posted by MikeMc at 9:08 PM on November 1, 2008 [1 favorite has favorites]

Looks a bit like an Alka Seltzer drink. It'll go great with Cocoa Cola's Water Salad.
posted by nickyskye at 9:33 PM on November 1, 2008

When I was a kid I remember French Canadian kids/familys drinking pepsi and milk
posted by SatansCabanaboy at 9:33 PM on November 1, 2008

When I was a kid I remember French Canadian kids/familys drinking pepsi and milk

We did too (in BC). I believe we called it "brown cow".
posted by KokuRyu at 9:39 PM on November 1, 2008

I once saw somebody I worked with (at a movie theater) pouring those little single-serving coffee-creamer things in a cup and then filling it with Coke. I acted appalled and made puking noises until she made me taste it; it tasted exactly like an ice cream float. Which in hindsight is obvious, but seemed epiphanical at the time. I think this has potential.
posted by penduluum at 10:04 PM on November 1, 2008

I had a bottle of this stuff the other day, it's actually not bad. Kind of like cream soda (not the red kind) with a strong cola aftertaste.
posted by nightchrome at 10:06 PM on November 1, 2008

Well, we already have carbonated yogurt in the states, Fizzix.

I tried some, it was fairly odd. Mostly I kept wondering if the yogurt had gone bad or not.

So is this stuff supposed to be refrigerated?
posted by Talanvor at 12:57 AM on November 2, 2008

FWIW, my review of Pepsi White: it's good enough to drink, didn't make me make funny faces, and has a really pleasant smell. Flavor is nice but a bit too sweet (I think the same of regular Pepsi though). Not good enough to get me to switch from Grape Fanta Crack.

I don't know why y'all are getting the impression it actually has yogurt in it, or is yogurt. Same as the Grape Fanta (crack!) is specifically labelled as having no juice in it. It's flavored, and colored, but I don't think there's any actual yogurt in it. And heck yes you're supposed to drink it cold. For duh.
posted by whatzit at 1:21 AM on November 2, 2008

White, the new blue
posted by chillmost at 1:57 AM on November 2, 2008

FWIW, I'm in the U.S. and I can view the link fine.
posted by Nattie at 1:56 AM on November 2, 2008

This is more Pepsi The Stuff.
posted by adipocere at 3:14 AM on November 2, 2008

Yopsi
Yo-Pep
Pepgurt
Blech
posted by fourcheesemac at 3:49 AM on November 2, 2008 [1 favorite has favorites]

Eh, not that shocking considering that there's a carbonated version of Calpis/Calpico.

Tastes like real piss but with half the calories!
posted by PeterMcDermott at 4:38 AM on November 2, 2008

Kudos and thanks to KokuRyu on the Bloom County reference ("Malted battery acid"). Let me try to paint a picture: Milo and Binkley are discussing (c. 198?) which carbonated, caffeinated, heavily-sugared beverage to purchase from a vending machine. They bring up the various pros and cons (e.g., Michael Jackson endorsed Pepsi; he was already weird back then, so this was both pro and con) before one them (probably Milo) concludes that both taste like malted battery acid and they decide they should instead get some milk.
posted by anaphoric at 4:43 AM on November 2, 2008 [1 favorite has favorites]

Like penduluum said, this is worse than a root beer float how?
posted by scruss at 5:43 AM on November 2, 2008

Yopsi
Yo-Pep
Pepgurt

Are these beverages or manga characters?
posted by jonmc at 8:13 AM on November 2, 2008

It's Japanese Rivella.
posted by Zambrano at 8:59 AM on November 2, 2008

cola-yogurt

Colyo? or Colgert? or Yola?
posted by Bag Man at 10:03 AM on November 2, 2008

Colbert?
posted by SilverTail at 11:00 AM on November 2, 2008

Nuts & Gum! Together at last!1!
posted by paddysat at 12:43 PM on November 2, 2008

Someone, maybe me, should tell Pepsi that simply because a color or hue exists doesn't necessitate that it be incorporated into a soft drink name. I would hate to see Pepsi Yellow.
posted by IvoShandor at 12:51 PM on November 2, 2008

I would hate to see Pepsi Yellow.

It already exists as Mountain Dew. This is not a liquid you would see in a glass and think "refreshing, high-caffeine beverage" so much as "Great, now I can unclog that drain".
posted by Marisa Stole the Precious Thing at 1:18 PM on November 2, 2008 [1 favorite has favorites]

It's like Pepsi mixed with Calpis, with a slightly sour aftertaste. Granted, you have to bear in mind that here in Japan, "yogurt" is considered a flavor.
posted by DoctorFedora at 6:03 AM on November 3, 2008

I can't help it, I want to try some. Mmm, yogurt cola...
posted by kryptondog at 2:39 PM on November 3, 2008