It's time to get ready for the Super Bowl... Ads!
Adland has freely available archives of 37 years of commercials from the big game, over 2,800 ads - from 1969, when Winston
, Pall Mall
, and Silva Thins
smoked up the Bowl *cough-cough
*, all the way to 2008, when the best-liked ad was Bud's dalmation inspiration
(how do we know it was best liked? SCIENCE
!). Some highlights of the collection include:1969
- Shall we take bets on the least expensively produced Super Bowl ad ever? I'll put my money on Gillette's Techmatic razor ad
, but it's also cute and clever, and a great example of vintage animation of the period.
- In what was probably the first Super Bowl "superstar" ad, "Broadway" Joe Namath
because he's "gonna get creamed" by Farrah Fawcett. This is a landmark ad, and the only pre-'90s entry to appear on MSNBC's list of Sleaziest Super Bowl Ads of all time
- Scary-scary Mean Joe Green melted hearts with his "Hey Kid" Coca Cola ad
, which weighs in at #1 on Gawker's list of most memorable Super Bowl ads
, though ESPN claims
it never debuted during a Super Bowl (see bottom note). This ad was such a winner that Coca Cola hopes to recreate the magic this year
with a remake, featuring Coke Zero and Pittsburgh Steeler Troy Polamalu.
- Apple's 1984 ad
is certainly one of the most famous Super Bowl ads ever
- and also one of the most expensive advertisements in television history, with with a budget of $900,000. It clocks in at #1 on a bevy of lists of best Super Bowl ads
- With his Wavy Lays ad
poor Dan Quayle proved no more exciting in marketing than he was in politics, showing up on this list of television's most forgettable Super Bowl ads
- A former Miss USA heats up the game with Ali Landry's 1999 Doritos ad
, voted by Spike as number one in its list of Sexiest Super Bowl ads
. This year also featured the offensive Kenyan Runner ad
, called "the ad from hell" by Salon, and voted by Adland as number one on their list of the worst Super Bowl ads ever
- CGI wins the day with Coca Cola's Happiness Factory ad
, chosen by DVICE as number one in its top 10 list of Super Bowl commercials featuring technology.
- While now-President Barack Obama's regional campaign ad
made history, Audi's Godfather ad
got a heads-up
on a lot of lists as #1 for the year, and Tide cleaned up with a (previously) Cannes award-winning spot
So... with the economic situation looking fairly desperate, can we expect 2009 Super Bowl ads to be fewer and less dazzling? Well... apparently, no? BloggingStocks says 2009 Bowl ad sales are strong
(or are they?
), and MSNBC reports that at $3 million, Super Bowl ad time is ... cheap?
Either way, the Wall Street Journal advises Super Bowl ad-watching as stock strategy
, and all we know for sure is that we won't be seeing PETA's Vegetarians Have Better Sex ad