Davis and Gallop hope to make money on this humanitarian enterprise -- and why not? Corporations will participate in the system for an annual fee ($200 to $10,000, depending on their size), in order to build action platforms or encourage their employees to help out with certain platforms.
Davis and Gallop studied World of Warcraft to create a structure in which a rotating cast of leaders might direct a given project at different stages -- the same way WOW teams self-organize around different people, depending on how their areas of expertise stack up to the task at hand.
So I said, narrow the focus. Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?
That got me a look like I had just sprouted a third head, but bear with me, because I think that it's not only crude but insightful. "How will this software get my users laid" should be on the minds of anyone writing social software (and these days, almost all software is social software).
"Social software" is about making it easy for people to do other things that make them happy: meeting, communicating, and hooking up.
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