(Don't) Think Pink
October 11, 2009 9:18 AM Subscribe
posted by CheeseDigestsAll (42 comments total)
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In the light of the Microsoft/Sidekick data disaster
, it might be a good time to take a look at just what's happening with Microsoft's half billion dollar investment in Danger. Despite already having a mobile phone operating system (Windows Mobile) and an entire division (Zune) just itching to go head to head with Apple's iPhone. Microsoft decided to turn Danger into a skunkworks for "Project Pink
," named, apparently, after the pop star
Now, According to MobileCrunch
, the project is two years late, most of the team has left or been fired, Microsoft hasn't managed to create an app store, and the demoralized team is more enamored of their iPhones than their own product.
Once the first leaks hit, more details began to trickle out. First there were photos
. Then, the stories of management incompetence and mis-handling of vendor relationships
, with Palm and Motorola dropping Microsoft entirely. Aside from the loss of $500,000,000 and running into the ground what was one of the most innovative cell phone companies, things are looking bleak for Microsoft mobile systems in general. The newly released WinMo 6.5 was not well received
and phones running it reportedly have a 25% return rate
according to Verizon.