Start the next-of-KIN jokes -- now!
July 1, 2010 12:12 AM Subscribe
In February of 2008, Microsoft acquired the maker of the Sidekick, Danger Inc., for $500 million dollars and rolled the company into its Premium Mobile Experiences division, led by Roz Ho. The Sidekick retained a dedicated following after the merger despite some hiccups along the way. Twenty-six months after the acquisition, Microsoft unveiled the KIN One and KIN Two devices which would launch in May. The devices were backed by a huge and mildly controversial marketing push aimed at the young, hip social-networking addict niche. Reviews were generally negative and often cited needless complexity, software that was lacking basic functions and no support for third party applications. The devices ran a fork of Windows Phone 7, Microsoft's rewrite of their aging mobile operating system that had been rapidly losing ground to RIM, Apple and Google. Just seven weeks after launch, the KIN is dead. Engadget has some insight into the failure and the subsequent shake-up at Microsoft.
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