Battle for Milkquarious

November 2, 2009 7:46 AM

Battle for Milkquarious- The greatest Rock Opera ever made. About milk. [Flash, dairy advertising]

From the California Milk Processor Board.
There is also a director's commentary.

posted by East Manitoba Regional Junior Kabaddi Champion '94 (20 comments total)

Um. Wow.
posted by jeanmari at 7:50 AM on November 2

On other words, it's a commercial. A really long one, that isn't very funny, even though it looks like it could be. Funny, that is.
posted by 2sheets at 8:14 AM on November 2

Summer: No! White Gold can't swim!
Nasterious: Well, can he die?

Worth the watch.
posted by battlebison at 8:20 AM on November 2

Opera is music for adults, rock is music for kids.

Keep'em separate.
posted by HTuttle at 8:34 AM on November 2

Assigning sweeping, judgmental labels to consumers of entire genres of entertainment is for pretentious old people, not doing so is for people I can stand.

They're already separate.
posted by cmoj at 8:38 AM on November 2

If you do not find this wonderful, kill yourself. You are dead inside already.
posted by XQUZYPHYR at 8:40 AM on November 2 [3 favorites has favorites]

Assigning sweeping, judgmental labels to consumers of entire genres of entertainment is for pretentious old people

FTFY, not age-ist.
posted by fixedgear at 8:47 AM on November 2

Ouch.
posted by gallois at 8:47 AM on November 2

Is this the sequel to Repo?
posted by espire at 8:48 AM on November 2

You know who else liked Milk & Pepsi (blue)?

That's right: Laverne!
posted by not_on_display at 8:58 AM on November 2 [1 favorite has favorites]

"Opera is music for adults"

Actually, for the most part opera is pretentious nonsense that few adults can even sit through, much less enjoy. So at best I think you can claim opera is for a few adults and likely even fewer kids.

The commercial? Fun for the whole family.
posted by y6y6y6 at 10:10 AM on November 2

I was convinced this post was going to be a link to this mindbending disco "hit"

I saw a this clip over the weekend. I'm baffled. I never would have had any cross-coverage in a Venn Diagram of "Village People," "Musical Theatre," AND "Dairy Product Promotion"
posted by chambers at 11:14 AM on November 2 [1 favorite has favorites]

You know, they've been doing the White Gold commercials for a while, and I never took a shine to them (especially the character) , until "Milkquarious." I'm very tempted to watch it at home.

I don't suppose there's a cameo by the Geico caveman, is there? THAT WOULD BE AWESOME.
posted by potsmokinghippieoverlord at 11:22 AM on November 2

This is ridiculous. Like a two-gallon axe.
posted by GuyZero at 12:00 PM on November 2

This video is the best video ever. A friend of mine insists that it had to come from an ad agency bet: how crazy can we get before the client says no? Their mistake was pitching it to the Dairy Council. Everyone knows the Dairy Council never says 'no.'
posted by verb at 12:04 PM on November 2

*needs sound engineer* "music overwhelms voices.
Have liked opera since childhood, so there!
posted by Cranberry at 12:09 PM on November 2

Interestingly enough, the actual band that performs White Gold's music is none other than Detroit's own Electric Six.
posted by infinitywaltz at 12:26 PM on November 2

Brought to you by the fine people at Goodby, Silverstein & Co. of San Francisco, CA.

Their core "belief"? "Art Serving Capitalism."

The capitalism, I see that. Now, the art...uh...
posted by ford and the prefects at 12:31 PM on November 2

I think we may be paying too much for milk in California.
posted by chairface at 9:50 PM on November 2 [1 favorite has favorites]

They sure don't make milk commercials like they used to.
posted by louche mustachio at 2:17 AM on November 3