No clicky no more
July 9, 2001 11:31 AM Subscribe
No clicky no more On Monday the finance Web site will stop providing "click through" rates to its advertising clients and will urge them to consider other ways of measuring the effectiveness of their online ads. In shifting the focus away from click-throughs, MarketWatch is trying to convince companies that their online ads work by building general brand awareness even when the consumer does not actually click the ad to get more information.
This thread has been archived and is closed to new comments