Blogging for dollars (and goodies, and freebies, and demo units, and...)
February 5, 2010 8:02 AM Subscribe
Much has been made of the ethics of bloggers who receive compensation -- usually in the form of demo units and trial versions of products -- in exchange for reviewing those products, often with the implicit understanding that the review is a positive one. These questions prompted an FTC investigation, and last fall the agency revised their formal guidelines governing endorsements and testimonials to include bloggers or other "word-of-mouth" marketers. The Interactive Agency Bureau maintains that the guidelines are unconstitutional, and is calling for the FTC to rescind the rules as they apply to bloggers and other online outlets. The latest casualty? An intern at TechCrunch asked for a MacBook Air in exchange for a post. In the wake of this revelation, TechCrunch fired the intern and issued a formal apology. To his credit, the intern has posted his own mea culpa.
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