In the United States, “we tend to want to use every inch, to fill; up with color, and to get it to do as much as it can do. Everything here is bigger, more commercial, more targeted to sell and to advertise. In Europe, the covers are geared to look more like the way they dress: very simple. Their use of negative space goes along with the theory of less is more." What do book cover designs and designers tell us about our reading culture? And what will the future of book design be in the digital future?