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"It's about attitude. It's not about girls in swimsuits."
July 13, 2001 10:41 AM   Subscribe

"It's about attitude. It's not about girls in swimsuits."
posted by geronimo_rex (46 comments total)

 
It's about two things.
posted by darren at 10:44 AM on July 13, 2001


two important things
posted by clavdivs at 10:50 AM on July 13, 2001


Yeah, like they're mutually exclusive.
posted by bilco at 10:52 AM on July 13, 2001


I'd take chicks in swimsuits over "attitude", any day. Except if the chicks were "edgy". You've gotta steer clear of "edgy".
posted by websavvy at 10:56 AM on July 13, 2001


yet somewhat reclusive
posted by clavdivs at 10:56 AM on July 13, 2001


I have an "edgy" fetish, actually. Edgy is HOT.
posted by jpoulos at 11:07 AM on July 13, 2001


Is it as hot as EXTREME? EXTREME being edgy, hot, and popular with people who snowboard and jump off cliffs.

I know my contempt for EXTREME was well-founded the day I saw "EXTREME potato chips" at the 7-11.
posted by websavvy at 11:10 AM on July 13, 2001


edgy could also be cool and extreme
posted by clavdivs at 11:18 AM on July 13, 2001


Tying into that whole "man show" thread, I like Maxim so much more than Details/GQ - I find them pretentious.

I'm feeling so testoserony, I'm gonna go watch some football now. :)
posted by owillis at 11:19 AM on July 13, 2001


I don't like edgy or extreme.

I have a crush on Rebecca Pidgeon, actually, more the characters she plays. I don't know, but I just.. it's weird. anyone else?
posted by tiaka at 11:22 AM on July 13, 2001


football is not weird and it can be very HOT.
posted by clavdivs at 11:29 AM on July 13, 2001


GQ/FHM/Maxim/All Other "Lad" Mags: Puke. They are no better, and probably worse, than Cosmo/Glamour/Etc. Pandering to lowest common denominator. Don't people have anything better to do with their lives? You know...like *refresh* *refresh* *refresh* all day on MeFi?
posted by davidmsc at 11:31 AM on July 13, 2001


I liek MAXIM. It filled a void that was between GQ and Playboy.
posted by crackheadmatt at 11:42 AM on July 13, 2001


i much prefer Jane or Bitch.
my guy friends think its strange,
but my fiance digs it.
posted by th3ph17 at 11:45 AM on July 13, 2001


it's not about journalism, it's about pandering.
posted by jcterminal at 11:48 AM on July 13, 2001


pandering can be about Playboy and journalism.
posted by clavdivs at 12:03 PM on July 13, 2001


I agree with th3ph17. Bitch is one of the best reads out there right now - magazine-wise.
posted by ira at 12:08 PM on July 13, 2001


"What binds Maxim together is an attitude toward life -- It's us against the world!" he says.

It was right here that I could no longer bear to read anything more.
posted by Skot at 12:11 PM on July 13, 2001


It's bizarre. In 1995, Maxim launched into a UK market in which Loaded unassailably dominated the "New Lad" scene, and GQ, FHM and Esquire were busily upping the cleavage count. And it was shit: a badly-written, pale imitation of a well-established genre. And Maxim in the UK is still shit, especially in a climate where "lad mags" are looking very very tired.

So after a year of being comfortably trounced in the UK market, Felix Dennis, being a smart old bugger, looks to the US, and sees staid old warhorses like GQ, Esquire, and Details (a pale shadow of the magazine it was under James Truman in the early 90s). And launches Maxim. It's still derivative shit. But in a mainstream market restrained by fears of offending advertisers, it's revolutionary. And it has the same effect as Loaded: after a few months, every New York editor is upping the breast quotient.

What's truly astonishing is that it wasn't Loaded that did it.

Anyway, Dennis is a lecherous git, and is proud of it. I've heard plenty of juicy anecdotes from a friend who works on one of his magazines in London. But that's as much as I'll say ;)
posted by holgate at 12:23 PM on July 13, 2001


It's a magazine - "ephemera" as he calls, it, and rightly so. I took Maxim for a couple years, enjoyed it, got bored with it, subscribed to the local journalism review instead. T & A I don't need, I got a net connection. It was funny and stupid, and perfect for reading on the crapper.

Hey, do we ALL have to read Joyce? Even on the crapper? You don't like Maxim, don't buy Maxim. Exercise your ultimate weapon as a consumer - the power not to buy.

In the meantime, I'll be in the crapper reading this fantastic article about how to properly get drunk outside.
posted by UncleFes at 12:33 PM on July 13, 2001


Fes: The choice is between Joyce and Maxim? And there's nothing scatological to be found in the works of Joyce?
posted by raysmj at 12:39 PM on July 13, 2001


I'm with you, Taika.

The Winslow Boy turned me on much more than Showgirls.
posted by bondcliff at 12:42 PM on July 13, 2001


What ever happened to Detour? That was a good mag, but I can never find it at the newsstands anymore. Maxim is good for boobies and the occasional tip about how to make good bbq sauce with whiskey and beer, but as he says in the article, it's not terribly important.
posted by Hackworth at 12:47 PM on July 13, 2001


From the archives: Josh Allen's opinion.
posted by
solistrato at 12:47 PM on July 13, 2001


I'm so glad we have these threads so certain people can feel "superior". here, we have a previous example.
posted by tj at 12:50 PM on July 13, 2001


The Winslow Boy turned me on much more than Showgirls.

And let's not forget The Spanish Prisoner.

David Mamet's a lucky fellow.
posted by bilco at 1:06 PM on July 13, 2001


The choice is between Joyce and Maxim? And there's nothing scatological to be found in the works of Joyce?

No, and no, obviously. Point being, it doesn't matter. Some people like stream of consciousness, and some people like dick jokes. There's room for both, and more.
posted by UncleFes at 1:17 PM on July 13, 2001


fes: have you *read* joyce? why do you think ulysses was banned?
posted by rebeccablood at 1:20 PM on July 13, 2001


"a pause
infernal machinery(serial number:Bullyscare, dig care a dig) having passed the buck to billy back from jack(finder the keeper) as the baffling yarn sailed in circles..." Joyce-Finnegans Wake"

joyce, mamet, and lecherous gits can all pander together, in apool, in SoHo, with neato drinks. Their is room and we can subsist on the deads ammunition. (nice move RB)
posted by clavdivs at 1:31 PM on July 13, 2001


Which people, tj?
posted by amanda at 1:34 PM on July 13, 2001


owillis: I'm feeling so testoserony, I'm gonna go watch some football now. :)

i can send you a couple of tapes from last year's meetings with the Chesapeake Watershed Region Indigenous Persons if you can't wait until oct. 15th.
posted by lescour at 2:04 PM on July 13, 2001


fes: have you *read* joyce? why do you think ulysses was banned?

Yeah, about four pages worth, then I passed out with my eyes crossing. Reading Joyce is like getting on the stairstepper - it's just too much work for the reward. Personally, I assumed it was banned because it was way too weird AND boring at the same time for normal humans. Claudius provided a nice example: "a pause infernal machinery(serial number:Bullyscare, dig care a dig) having passed the buck to billy back from jack(finder the keeper) as the baffling yarn sailed in circles..." If that doesn't cause you to slam the book shut and toss it on the corner, I don't what will. I mean, wtf? Guy's a freaking alien. Is that even English?

Anyway, I was just making a point about how Maxim is a piece of fluffy crapper reading, whereas Joyce (for all his apparent potty-mouthing and zaniness) is not. And that there is room in the the big tent of readership for both.

For those of you who are partial to Joyce (you masochists), please substitute Ayn Rand in my previous posts instead :)
posted by UncleFes at 2:29 PM on July 13, 2001


"as the baffling yarn sailed in circles" ya, that leaves me baffled too.
posted by clavdivs at 2:36 PM on July 13, 2001


Finnegan's Wake baffled it's ass right to the bottom of the nightstand stack, then straight out to the bookcase I reserve for books I will never ever EVER open again :)
posted by UncleFes at 2:45 PM on July 13, 2001


Ulysses, for those of you keeping score at home, I gave back to the library. Along with a buck, so they wouldn't make me take it back home and finish the fool thing :)
posted by UncleFes at 2:48 PM on July 13, 2001


lescour: this one's for you... :)

And yes, October 15 is circled on my calendar. Hail!
posted by owillis at 3:21 PM on July 13, 2001


"The Dead" is still one of the finest short stories in English. Ever.

For that one piece of writing, Mr. Joyce gets my undying gratitude.
posted by bilco at 3:24 PM on July 13, 2001


mr. fester?, mr. uncle fester. united states secret service, we would like to talk to your about your dog. Well, sir he seems to be calling the EOB with certain data, data that is not his.(Grigsey:hey whats that. BILL: That, thats a doorstop...that used to be a copy of Ulysses. Greigsy: isnt that banned?...
posted by clavdivs at 3:48 PM on July 13, 2001


Maxim or Ayn Rand? That's the freakin' choice in life? Time to storm the gates.
posted by raysmj at 5:46 PM on July 13, 2001


Shit, then, grab the Maxim and embrace life. I'd rather saw off my nuts than read anything else by Ayn Rand.
posted by solistrato at 6:23 PM on July 13, 2001


Which people, tj?

I'm not in the habit of naming names and letting people make up their own minds. but hey it takes dif'rent strokes to move the world.
posted by tj at 6:27 PM on July 13, 2001


Oh, okay. So you just wanted to throw that out there and see what sticks?

That's so noble.
posted by amanda at 8:08 PM on July 13, 2001


hey, I'm just commenting on the fact that people who haven't seen the magazine past it's cover judging it. Yes, it's extremely stupid on the surface, but as the article points out, inside is some genuinely funny stuff.

I was a little unclear in that last post, admittedly.
posted by tj at 9:06 PM on July 13, 2001


Oh, and here's the other magazine I have a subscribtion to, purely for the pictures... obviously
posted by tj at 9:09 PM on July 13, 2001


It's all about personal responsibility. Accusing "some people" rather than naming names doesn't absolve you of a pretty disparaging comment which ultimately seems rather baseless.
posted by amanda at 2:36 PM on July 14, 2001


ok.. I admit it my bad.. I overreacted. My apologies to those who are/were offended.
posted by tj at 12:55 PM on July 15, 2001


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