A tall post about Starbucks, anger and language
August 17, 2010 6:51 AM Subscribe
posted by nomadicink (341 comments total)
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Even though Starbucks was founded by an english teacher
, history teacher
, the company has grown to have a particular relationship with language, especially with its drink menu. Notably, the sizes of drinks defies commonly understood usage
as it attempts to engage customers on multiple levels
while providing a new experience
. Said experience has resulted in a glossary of terms
and even step by step instructions on how to order
and decode the lingo
All of this helps to explain the recent trouble English professor Lynne Rosenthal had at a Starbuck's on New York City's Upper West Side when she ordered a plain multigrain bagel.
The barista asked the Rosenthal if she wanted cheese or butter.
"I just wanted a multigrain bagel," Rosenthal told the Post. "I refused to say, 'without butter or cheese.' When you go to Burger King, you don't have to list the six things you don't want. Linguistically, it's stupid."
Perhaps the professor and the barista could have used a bit of a few lessons in the language of anger. If they had both known their anger language
perhaps they could have deflated the situation after going through the 12 Step Program in Language Anger Management
, which has been helping defust angry linguistic mobs
for months, if not years.
Having successfully learned the anger language of themselves and other humans, they could have learned to read the anger language of lagomorphs
, a rare and vanishing skill.