...it’s much harder to justify purchasing software that might just magically disappear and create a huge hassle for you to recover. What you want to do is go the other way, and say, “Anywhere in the world, any time, you can get your software.” It’s even better if you can get it to run on more platforms, which is why Steam Play is cool, so I can buy it on a Mac and play it on a PC and vice versa. That’s a good thing, that moves customers in the direction of thinking, “Oh, my content is more valuable.”
Doug Lombardi: The other thing, too, is that gamers are generally good people. If you’re making a good game and you’ve done a good job both from a quality and on the communications standpoint, they’re more than happy to give you their money. I mean, we get mail all the time. Gabe gets more mail I think directly from customers but EJ and I get a fair amount. And like, after we ship something that’s good, we get mail saying, “I just went out and bought a second copy of it, just because I liked it so much I wanted to pay you guys again.” Or, “I went and bought it from my uncle or brother,” or whatever. So that’s my take on a lot of it, just do your job and people are more than happy to pay for it.
Someday they will break and bring it down to $4.99, and I will buy it, or I will break and buy it at that ludicrous price.
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