"Those obnoxious intrusive ads that pay $42 a day are the only way a site like ours stays afloat."
April 22, 2012 10:24 PM Subscribe
A Transparent Attempt to Explain the Economics Behind Running a Pop-Culture Website and the Need to Run Intrusive Advertising The thing about display ads is that you are paid for about what they are worth, which is to say: $.30 per 1,000 impressions. Most people barely even notice them, so advertisers are not willing to pay you very much to run them...Instead, we have to use intrusive ads which are paid on a much larger scale, approximately $7.00 per 1,000 impressions. So, if a site like ours generates 100,000 impressions, that should be $700 a day. Awesome. We should be rich, right? Not so much. Pajiba previously. [via Slashfilm]
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