Kitty Work It!
May 6, 2013 1:15 PM   Subscribe

The music video for "I Don't Wanna Dance" by Alex Gaudino ft. Taboo takes the form of an aerobics class for kitty cats.
posted by The Whelk (11 comments total) 7 users marked this as a favorite
Kitty Bios
posted by roomthreeseventeen at 1:26 PM on May 6, 2013

Not so much a music video as a viral ad for Whiskas All Natural Temptations cat treats. Here's the website.
posted by Sys Rq at 1:27 PM on May 6, 2013 [3 favorites]

Whiskas Blue?
posted by sparklemotion at 1:28 PM on May 6, 2013 [1 favorite]

On the one hand, blatant commercial. On the other hand, kitties working out.

Is there a "astroturfing" like word to describe an attempt to create a viral video by an ad agency?
posted by Joey Michaels at 2:07 PM on May 6, 2013

I was surprised to see them using the Temptations cat treats instead of some generic fake treat name like "Kitty Crunchies," then I realized it was an ad.

Also? How bad is it that a) I want to see the outtakes and b) I'm wondering how much of it was CGI?
posted by bilabial at 3:53 PM on May 6, 2013 [1 favorite]

I had the same thought - how much CGI, what are the outtakes like and if I tried any of that with my cats I'd need stitches.
posted by leslies at 4:13 PM on May 6, 2013

Black cat at 2:16 has a burly, burly tail.
posted by LobsterMitten at 5:28 PM on May 6, 2013

This is the best thing. There is no more better thing than this.
posted by Joe in Australia at 9:08 PM on May 6, 2013

I really needed this after reading the Cleveland thread. It restores my faith in sentient beings.
posted by cairnoflore at 9:43 PM on May 6, 2013

I'm assuming that this is far more about green screen and editing than actual CGI. There are a few actions that look unnatural in themselves, but most of it looks like things that you could get a cat to do once or twice with a bit of coaxing.

I'm curious: did the desire to make a music video come first, or did the desire to make an ad come first. The later I assume.
posted by wotsac at 9:52 PM on May 6, 2013

I'd bet there are HOURS of outtakes for that short video,

and I'd bet some are spectacular!
posted by The 10th Regiment of Foot at 7:25 AM on May 7, 2013

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