But what *is* Kawaii?
March 5, 2016 11:12 PM   Subscribe

Kawaii but not as you know it. (SL slightly pretentious advertisement)
posted by Megami (18 comments total) 8 users marked this as a favorite
 
That ad is a great example of how quickly true Japanese kawaii imagery can devolve into Western kowaii.
posted by Purposeful Grimace at 11:28 PM on March 5, 2016 [3 favorites]


Nah that was pretty much exactly as I know it, at least visually.
posted by Doleful Creature at 11:34 PM on March 5, 2016


Most strange use of "Mackie Messer" I have heard.
posted by sukeban at 11:36 PM on March 5, 2016 [3 favorites]


The use of a not-English-language version of "Mack the Knife" reminded me of the LONG LONG AGO Ernie Kovacs TV show, which did a regular segment of one-joke silent 'blackouts' with "Mack" in its original German as the soundtrack. I guess everything old is kawaii again.
posted by oneswellfoop at 1:44 AM on March 6, 2016 [2 favorites]


Pretty sure I don't want anything that tastes like Harajuku ...
posted by oheso at 3:33 AM on March 6, 2016 [1 favorite]


Harajuku's signature food is crêpes, so I have no idea of how it should translate to instant ramen flavoring.
posted by sukeban at 3:54 AM on March 6, 2016 [1 favorite]


Ah, I remember going to Harajuku and looking forward to a good crêpe ...

This is obviously also not a good flavor for ramen.
posted by oheso at 4:10 AM on March 6, 2016


That ad is a great example of how quickly true Japanese kawaii imagery can devolve into true Western kowai

Yet another example of the importance of good pronunciation. Kawaii and kowai - learn the difference, it could save your life!
posted by Aya Hirano on the Astral Plane at 6:27 AM on March 6, 2016 [1 favorite]


"Help, I am being attacked by a frighteningly adorable kaiju!"
posted by TheWhiteSkull at 7:43 AM on March 6, 2016 [3 favorites]


Pepsi Miso.
posted by The Ardship of Cambry at 10:17 AM on March 6, 2016 [1 favorite]


...I'm thinking the people who did that ad were on ALL THE DRUGS.
posted by NoxAeternum at 10:43 AM on March 6, 2016


The magical girl transformation sequence at the end is very good.
posted by robcorr at 12:05 PM on March 6, 2016


So what is kakkoii?
posted by maryr at 12:31 PM on March 6, 2016


So what is kakkoii?

かっこいい - good-looking, stylish, cool (sort of slangy). jisho.org is my go-to site for looking these up.
posted by kurumi at 12:49 PM on March 6, 2016 [1 favorite]


"This adorably frightening kaiju is very cool."
posted by TheWhiteSkull at 3:45 PM on March 6, 2016


LGBTKawaii
posted by sebastienbailard at 6:17 PM on March 6, 2016


Well, yes, I know what kakkoii means. But what is kakkoii?
posted by maryr at 8:38 AM on March 10, 2016


Kamina's glasses.
posted by sukeban at 8:46 AM on March 10, 2016


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