Steven Universe’s frustrating schedule is crucial to its success
April 20, 2016 11:40 AM Subscribe
Steven Universe is a pretty popular Cartoon Network show with pretty odd scheduling -- its second season mostly aired in week-long "StevenBombs", with one new episode airing each weeknight, with sometimes months between Bomb weeks. This isn't because the animators are backlogged or the censors are combing through it for naughty bits. Instead, it's a conscious strategy of combining binge-watching and appointment-television scheduling to maximize fan reaction. And it seems to be working.
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