Fantasy. Or as capitalism prefers to call it “market research."
November 8, 2016 8:45 AM Subscribe
The Best Way to Predict the Future is to Issue a Press Release: Audrey Watters, a folklorist by training, examines the storytelling techniques of technology forecasting (especially ed-tech forecasting): If you repeat this fantasy, these predictions often enough, if you repeat it in front of powerful investors, university administrators, politicians, journalists, then the fantasy becomes factualized. (Not factual. Not true. But “truthy,” to borrow from Stephen Colbert’s notion of “truthiness.”) So you repeat the fantasy in order to direct and to control the future. Because this is key: the fantasy then becomes the basis for decision-making.
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