Hooked for life
December 10, 2016 7:54 AM Subscribe
From the outside, the NFL looks like one of the jewels of American capitalism. It remains the most profitable sports enterprise in the world, with $12 billion in revenue in 2015. But a closer look at the trend lines reveals that the NFL’s financial and cultural dominance may be at risk. In response, the NFL has initiated a campaign to secure the next generation of fans that is unprecedented in the history of professional athletics.
Near the end of the panel discussion, one mother asked what she should say to people who refuse to let their kids play football. Chris Golic answered first. She talked about how so much of what happens to children in the world is out of their parents’ control. Then she paused meaningfully and said: “I never wanted my kids to not chase their dreams because I was afraid of something.”
Many of the parents in the stands cheered when they heard that. Roger Goodell, who was also in attendance, nodded along. With one sentence she had reframed the choice facing parents. It was no longer: Is football safe for kids? It was: Are you going to stand in the way of your child achieving his dreams?
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