Spike Jonze! FKA Twigs! Dancing!
March 8, 2018 8:40 PM Subscribe
Choreography by Ryan Heffington, who also did Sia's Chandelier. And a bunch of other great stuff.
posted by roger ackroyd at 9:14 PM on March 8, 2018 [1 favorite]
posted by roger ackroyd at 9:14 PM on March 8, 2018 [1 favorite]
but they do know how to sell things.
I always love to buy products based on commercials that basically show me almost nothing about what said products actually do. I mean it's a great video, but it's more of a music video than an ad. I have no desire to buy anything based on it.
I mean, they've been pretty great at selling dongles lately, so there's that.
posted by deadaluspark at 9:21 PM on March 8, 2018 [7 favorites]
I always love to buy products based on commercials that basically show me almost nothing about what said products actually do. I mean it's a great video, but it's more of a music video than an ad. I have no desire to buy anything based on it.
I mean, they've been pretty great at selling dongles lately, so there's that.
posted by deadaluspark at 9:21 PM on March 8, 2018 [7 favorites]
I'd kind of not bothered watching this since, you know, it's a commercial (even though I'm generally fond of Apple's products), but I heard enough people raving about how good it was, and now I see why: it is less "commercial" and more "beautifully choreographed dance video with a bit of branding at the beginning and end."
Really quite enjoyed it!
posted by DoctorFedora at 9:23 PM on March 8, 2018 [6 favorites]
Really quite enjoyed it!
posted by DoctorFedora at 9:23 PM on March 8, 2018 [6 favorites]
From what I’ve heard about the heavy bass on these things, I kept thinking her landlord was going to kick her out due to complaints from her neighbors.
posted by blueberry at 9:25 PM on March 8, 2018
posted by blueberry at 9:25 PM on March 8, 2018
Watching on my phone. As soon as she said “Hey, Siri...,” it stopped playing and Siri stared up.
Um... Can Siri really not tell when the phone call is coming from inside the house?
posted by greermahoney at 9:27 PM on March 8, 2018 [18 favorites]
Um... Can Siri really not tell when the phone call is coming from inside the house?
posted by greermahoney at 9:27 PM on March 8, 2018 [18 favorites]
The movement of the sets reminded me the tiniest bit of the old(!) Jamiroquai video for "Virtual Insanity", but in a good way, like with added color and oomph! and no silly hats. I like Anderson .Paak's song, too. I suppose it's available (legally) only on Apple Music...?
posted by droplet at 9:45 PM on March 8, 2018 [6 favorites]
posted by droplet at 9:45 PM on March 8, 2018 [6 favorites]
Apple's angle on HomePod has been about how great the sound quality is. The ad made sense to me.
posted by JoeZydeco at 9:53 PM on March 8, 2018
posted by JoeZydeco at 9:53 PM on March 8, 2018
I'm embarrassed to say I find these Spike Jonze ads (and/or short films) inexplicably moving. The perfume ad linked in the original post gets me too.
One particular thing about this one is that it flirts with my lifelong desire to be able to press on my bedroom wall and escape into another dimension. I'm pretty old and I still press on a wall every now and then just to be sure.
Which one of them stays behind in the mirror world? I may be reading too much into it, but I think it's the reflection at the end, checking out her new apartment and thinking about how she's not going to waste her time in the real world like the original did. I mean, like I said I want a bedroom portal to another dimension, but on the off chance someone with the power to make that happen is reading this, I do *not* want a double of myself to erase my face and assume my identity, obviously.
I wasn't aware of her before, but the dancer in the ad is FKA twigs, who (I'm discovering this evening) has several albums with a Bjork-like vibe, which I mean as high praise.
posted by The Loch Ness Monster at 10:27 PM on March 8, 2018 [7 favorites]
One particular thing about this one is that it flirts with my lifelong desire to be able to press on my bedroom wall and escape into another dimension. I'm pretty old and I still press on a wall every now and then just to be sure.
Which one of them stays behind in the mirror world? I may be reading too much into it, but I think it's the reflection at the end, checking out her new apartment and thinking about how she's not going to waste her time in the real world like the original did. I mean, like I said I want a bedroom portal to another dimension, but on the off chance someone with the power to make that happen is reading this, I do *not* want a double of myself to erase my face and assume my identity, obviously.
I wasn't aware of her before, but the dancer in the ad is FKA twigs, who (I'm discovering this evening) has several albums with a Bjork-like vibe, which I mean as high praise.
posted by The Loch Ness Monster at 10:27 PM on March 8, 2018 [7 favorites]
From what I’ve heard about the heavy bass on these things, I kept thinking her landlord was going to kick her out due to complaints from her neighbors.
I saw it sitting on the wood and immediately thought that it was going to leave a mark on her nice furniture.
posted by Candleman at 10:41 PM on March 8, 2018 [2 favorites]
I saw it sitting on the wood and immediately thought that it was going to leave a mark on her nice furniture.
posted by Candleman at 10:41 PM on March 8, 2018 [2 favorites]
Somebody's been looking at Jim Lambie
posted by Ten Cold Hot Dogs at 4:18 AM on March 9, 2018 [2 favorites]
posted by Ten Cold Hot Dogs at 4:18 AM on March 9, 2018 [2 favorites]
WHAT WAS IN THAT CUP????
posted by saladin at 6:35 AM on March 9, 2018 [7 favorites]
posted by saladin at 6:35 AM on March 9, 2018 [7 favorites]
Also: Mad props for her having a copy of Print on her table.
posted by Thorzdad at 6:37 AM on March 9, 2018 [1 favorite]
posted by Thorzdad at 6:37 AM on March 9, 2018 [1 favorite]
Apple's angle on HomePod has been about how great the sound quality is. The ad made sense to me.
How??? What about the ad says anything about the sound quality? What if I watched the ad on a tiny screen with horribly tinny speakers? How would I know it had great sound?? This ad told me fuck-nothing about the "sound" of it.
posted by deadaluspark at 11:29 AM on March 9, 2018 [1 favorite]
How??? What about the ad says anything about the sound quality? What if I watched the ad on a tiny screen with horribly tinny speakers? How would I know it had great sound?? This ad told me fuck-nothing about the "sound" of it.
posted by deadaluspark at 11:29 AM on March 9, 2018 [1 favorite]
A new ad for something or other
Apple is... uh, now selling high-quality hallucinogens?
posted by ricochet biscuit at 12:13 PM on March 9, 2018 [3 favorites]
Apple is... uh, now selling high-quality hallucinogens?
posted by ricochet biscuit at 12:13 PM on March 9, 2018 [3 favorites]
And now we know one of the reasons Apple kit costs at least half-again as much as anything else.
posted by Samizdata at 12:27 PM on March 9, 2018 [1 favorite]
posted by Samizdata at 12:27 PM on March 9, 2018 [1 favorite]
Google Home Max: $399
Apple HomePod: $349
posted by valkane at 12:33 PM on March 9, 2018 [3 favorites]
Apple HomePod: $349
posted by valkane at 12:33 PM on March 9, 2018 [3 favorites]
Boy does that ad capture how I felt as a physically-small, young woman living in New York. The commute to midtown, with the crowds and rain and dark, and the recurring dreams I had in which I discovered secret rooms in my apartment that I'd never noticed before (which is supposedly a recurring dream that people living in NYC have more often than people who live elsewhere).
posted by mrmurbles at 12:57 PM on March 9, 2018 [6 favorites]
posted by mrmurbles at 12:57 PM on March 9, 2018 [6 favorites]
I've actually heard someone speculate about the style of the commercial, where, since you can't really demonstrate audio quality through TV speakers, they could very well use the idea of "expanding rooms" as a throughline in multiple ads, akin to the iPod Silhouettes. Could be a neat gimmick.
posted by DoctorFedora at 4:55 PM on March 9, 2018
posted by DoctorFedora at 4:55 PM on March 9, 2018
> valkane:
"Google Home Max: $399
Apple HomePod: $349"
Apple Watch: $329.
LG Android Wear: $199.
And? We can do this all day long. I really don't think anyone here, even the Apple fans, will argue Apple kit isn't expensive.
posted by Samizdata at 6:25 PM on March 9, 2018 [1 favorite]
"Google Home Max: $399
Apple HomePod: $349"
Apple Watch: $329.
LG Android Wear: $199.
And? We can do this all day long. I really don't think anyone here, even the Apple fans, will argue Apple kit isn't expensive.
posted by Samizdata at 6:25 PM on March 9, 2018 [1 favorite]
And I shan't even mention that every review of the HomePod says pretty much it is completely useless outside of the Apple ecosystem.
posted by Samizdata at 6:26 PM on March 9, 2018 [1 favorite]
posted by Samizdata at 6:26 PM on March 9, 2018 [1 favorite]
And I will mention the fact that all this stuff is expensive, but your statement that apple products are “at least half-again” is a false statement.
posted by valkane at 6:49 PM on March 9, 2018 [1 favorite]
posted by valkane at 6:49 PM on March 9, 2018 [1 favorite]
And you can preach at me after you've thrown perfectly good money down the Apple hole and ended up with two very sexy, but functionally useless, doorstops/paperweights.
Hi, I've owned and used Apple products since the Mac Plus. (I also had a clone back during the brief period that was possible.) Does that give me enough credibility to have an opinion about prices and quality?
posted by Lexica at 7:53 PM on March 9, 2018
Hi, I've owned and used Apple products since the Mac Plus. (I also had a clone back during the brief period that was possible.) Does that give me enough credibility to have an opinion about prices and quality?
posted by Lexica at 7:53 PM on March 9, 2018
I love Apple products for the most part, but even I will say that $350 for
a non-stereo speaker
(stereo-capability is coming “soon”, and hey, it will only cost you another $350 to experience it!)
that only supports Apple Music
(no Spotify support?! You can stream Spotify via Airplay, if you don’t mind a 2-second delay for any and all commands),
has an even less capable version of the already back-of-the-pack Siri assistant,
and they didn’t even test it long enough to discover the ring-leaving foot material?
... I mean, come on.
At least it’s not another solid-gold Apple Watch made just for the 1%, but c’mon Apple—stop wasting time on expensive TouchBars that no one wants, repair your defective “dust will kill me” laptop keyboards and do better.
posted by blueberry at 9:11 PM on March 9, 2018 [1 favorite]
a non-stereo speaker
(stereo-capability is coming “soon”, and hey, it will only cost you another $350 to experience it!)
that only supports Apple Music
(no Spotify support?! You can stream Spotify via Airplay, if you don’t mind a 2-second delay for any and all commands),
has an even less capable version of the already back-of-the-pack Siri assistant,
and they didn’t even test it long enough to discover the ring-leaving foot material?
... I mean, come on.
At least it’s not another solid-gold Apple Watch made just for the 1%, but c’mon Apple—stop wasting time on expensive TouchBars that no one wants, repair your defective “dust will kill me” laptop keyboards and do better.
posted by blueberry at 9:11 PM on March 9, 2018 [1 favorite]
It’s a little House of Leaves for me. I’m kinda freaked out now.
posted by nat at 9:34 PM on March 9, 2018 [2 favorites]
posted by nat at 9:34 PM on March 9, 2018 [2 favorites]
I always love to buy products based on commercials that basically show me almost nothing about what said products actually do.
I’m pretty sure this advertisement isn’t aimed at your particular demographic. I could explain, but like apple, I really don’t see the point in wasting time on trying to convince someone who is more engineer than artist as to why asthetics are important.
Just know you don’t have to get angry and talk about fellating corporations; you can use whatever technology you choose.
posted by valkane at 9:36 PM on March 9, 2018 [1 favorite]
I’m pretty sure this advertisement isn’t aimed at your particular demographic. I could explain, but like apple, I really don’t see the point in wasting time on trying to convince someone who is more engineer than artist as to why asthetics are important.
Just know you don’t have to get angry and talk about fellating corporations; you can use whatever technology you choose.
posted by valkane at 9:36 PM on March 9, 2018 [1 favorite]
this is a short film about the healing power of music. it’s not complicated.
posted by JimBennett at 8:08 AM on March 10, 2018 [3 favorites]
posted by JimBennett at 8:08 AM on March 10, 2018 [3 favorites]
you know you people don’t have to come into every thread even tangentially related to apple (who aren’t even mentioned in the fpp) and remind us all how much they suck ass? you’re not going to change anybody’s mind and you make people feel shitty for liking the things they like, just so you can collect a half dozen favorites from people who already agree with you.
posted by JimBennett at 8:13 AM on March 10, 2018 [1 favorite]
posted by JimBennett at 8:13 AM on March 10, 2018 [1 favorite]
The behind the scenes video is pretty neat.
posted by juv3nal at 12:24 AM on March 23, 2018 [4 favorites]
posted by juv3nal at 12:24 AM on March 23, 2018 [4 favorites]
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posted by elwoodwiles at 9:06 PM on March 8, 2018 [3 favorites]