August 6, 2003 7:15 AM   Subscribe

Channel 118. The 118118 experience. [possibly nsfw]
posted by ginz (14 comments total)
An advert for one of the new UK directory services...

This is the official site of the channel 118 service...featuring two dubious guys wearing shorts...

There are many other services can link them from the comparison chart above...
posted by mattr at 7:22 AM on August 6, 2003

BTW, if you have an NTL phone line, none of the 118..... numbers work. It says the service is not available and asks you to redial 192, which then connects you to NTL's directory enquiries.
posted by davehat at 7:27 AM on August 6, 2003

I remember seeing adverts on the tube w/these guys when I was in London this summer - are they popular?
posted by widdershins at 7:44 AM on August 6, 2003

Can we dispense with the "possibly" nsfw? Either it is or it ain't. If you're not sure, how about a [more inside] with a little detail on what's there.
posted by stupidsexyFlanders at 7:45 AM on August 6, 2003

theres also a remake of the honda cog ad in there somewhere...

havent been here for a while, what with the white bg?

posted by monkeyJuice at 7:45 AM on August 6, 2003

This directory enquiry thing is annoying me. I can't remember the exact charges 192 had but it was something like 50p for 2 numbers requested. Now, in the name of "consumer choice" we have 5 or so new services, all seeming to cost more than that- 49p a call plus 9p/min for 118118 for example.

Don't people just look numbers up on the web? I do...
posted by jontyjago at 7:46 AM on August 6, 2003

we have 5 or so new services, all seeming to cost more than that

Apparently Oftel has had applications from 80+ companies.
From memory 118888 is generally the cheapest of the more heavily promoted ones. One key thing to note is that some services have a flat fee while others charge a fee for giving you a number then connect you direct and charge a per minute fee for the time youre connected. Calling from mobiles could be a very expensive idea. Have a look at this and this. Here is a consumer guide and a price guide of those companies who've entered the market so far.

It might be of interest to note that BT was making £280million a year from directory enquiries.
posted by biffa at 8:13 AM on August 6, 2003

gee, ginz - too bad the discussion is just focusing on the adverts and the service, because I found the parody of the Honda commercial hilarious! Well worth watching.

I guess for those living in Britain that see these guys hawking things on the telly all day, they probably are pretty grating, right up there with Carrot Top. But not being British and being familiar with the 118 issue, I was much amused when they first came to my attention at their old site The Mystery Runners.
posted by madamjujujive at 8:18 AM on August 6, 2003

Thanks for the link madamjujujive. Great fun.
posted by ginz at 8:31 AM on August 6, 2003

Is this something you would have to have a british telephone to appreciate?
posted by Ynoxas at 9:06 AM on August 6, 2003

Oh for f*ck's sake! Not only do I have to avoid this tedious twosome trying to worm their advertising into my brain via TV & posters, its now found a home on MeFi. Cheers ginz.

Boring, annoying, not funny, had enough, GO AWAY!!

Alternatively, click here for something out of this world.
posted by i_cola at 9:35 AM on August 6, 2003

Sorry, i_cola, but vanilla is the new blue.
posted by emelenjr at 10:12 AM on August 6, 2003

Got your number!!

I thought the cog remake ad was hilarious, almost more entertaining than the original. =)
posted by lnicole at 11:33 AM on August 6, 2003

Spinal Tap meets Benny Hill. Benny Tap? Spinal Hill? Zzzz.
posted by squirrel at 11:38 AM on August 6, 2003

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