October 21, 2004 3:08 PM   Subscribe

McOpoly. Let the games begin. Now we have a reason to eat at McDonalds every day. However, it is funny how so many million dollar winners have been convicted of fraud in the past. Imagine winning the ultimate prize.
posted by lightweight (14 comments total)
How much did they pay you for this?
posted by The God Complex at 3:23 PM on October 21, 2004

Imagine winning the ultimate prize.
Thus reading this for a year; french fries are...cancer sticks.
posted by thomcatspike at 3:26 PM on October 21, 2004

'ts gerrin' a bit viral round 'ere...
posted by i_cola at 3:26 PM on October 21, 2004

lightweight, you may be a big fan of the game and my comment may have ruined your thread. Sorry as cancer is not funny which made my comment more like I was pissing on the pepci blu. I do love french fries if you win.
posted by thomcatspike at 3:35 PM on October 21, 2004

Now we have a reason to eat at McDonalds every day.

Because "supersize me" just wasn't enough of a reason.
posted by milovoo at 3:43 PM on October 21, 2004

didn't they do a promotion like this back in the 80's? It was very successul, as i recall.

this puts me in mind of that collectibles promo they did for cigarettes awhile back. 'Camel Cash' or some shit. Yeah, let's get people to smoke more. As if your product's being literally physically addictive isn't enough.
posted by Miles Long at 3:51 PM on October 21, 2004

They do this promotion like every year. I remember buying McDonald's all the time in Highschool (mid-late 90s), at least up here in Canada.
posted by The God Complex at 3:57 PM on October 21, 2004

This is the very definition of the worst of the web.
posted by majcher at 5:52 PM on October 21, 2004

You do your astroturfing, I'll do my grassroots stuff.

Supersize Me. DVD now available. The commentary track is great, really tells you what was going on. And the french fries that don't grow any mold or decompose in any way after *weeks* are just scary.

Also, , for all your anti-McDonalds goodness.
posted by krisjohn at 6:18 PM on October 21, 2004

Nothing washes down those french fries like a crisp, refreshing Mountain Dew LiveWire.
posted by Galvatron at 8:03 PM on October 21, 2004

It would be fun to see how many people die prematurely after winning the "ultimate prize".

Side note - God complex - it's funny Mickey D's in Canada uses the American version of Monopoly and not the Canadian one.
posted by lightweight at 8:18 PM on October 21, 2004

I remember one of the times they did it all these Web sites cropped up and people would post "Hey, I'll trade you a [super common piece] for a [one of the rare pieces it took to actually win something]." I was shocked at how people just did not get the concept.
posted by GaelFC at 8:41 PM on October 21, 2004

McDonald's put the Monopoly promotion on hiatus after the fraud scandal was uncovered; they fired the marketing company they had trusted to manage the game for them, of course. The Monopoly promotion returned, revamped with unprecedented security precautions, in 2003 -- largely because such promotions are critical to building repeat business in a flat industry.

The case was extraordinary; 51 people were indicted (almost all pled guilty; the ringleader earned 15 years), Simon and McDonald's sued each other, as well as Simon's auditors (KPMB, PWC, and E&Y -- some kind of trifecta of CPA malpractice), and there were several class-action suits against the whole lot. McDonald's acted swiftly, the first rule of damage control.

I am surprised they retained their relationship with the Monopoly brand. I would have thought it was too tainted (as this thread implies).
posted by dhartung at 9:25 PM on October 21, 2004

Death is the ultimate prize. And everyone's a winner, baby.
posted by chicobangs at 10:37 AM on October 22, 2004

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