"The U.K. media minister has attacked product placement in TV shows and said he will not allow the practice on British broadcasters even though it has been approved by the European Union....Last week, ITV topper Rupert Howell, in a speech about the new economics of TV, eagerly anticipated a time when U.K. television would be allowed to follow the U.S. example and use product placement."
"If Jim Royle gets out of his chair for a Kit Kat, I want to think, ‘he fancies a Kit Kat’ – not, ‘Kit Kat my arse!"
"Warner-Lambert Co.'s Junior Mints brand was just one beneficiary of the Seinfeld product-placement bonanza. But unlike most placements, which try to paint a product in the most positive light, Junior Mints willingly became comic fodder. 'Some companies didn't want to see their candy falling into the cavity of a patient: They overanalyzed it and lost the humor in it,' recalls Patricia Ganguzza, owner of AIM Promotions, the New York City-based agency that placed the candies on TV. 'Now everybody knows that episode as the "Junior Mints" episode.'"*
The programme maintains its long-standing practice of avoiding using commercial names on air. Most famously, this policy led to the invention of the phrase "sticky-backed plastic" back in the 1970s for the products marketed under the trade names Fablon and Coverlon. Sellotape was often referred to by the invented term "Sticky tape", barring one incident in which John Noakes used the trade name and remarked as an aside 'I'll get shot for that'. Similarly, many makes called for the use of a Velcro type material, which was referred to as "self sticking material". In today's climate (2007) of negativity surrounding product placement, the programme's policy of disguising any brand names visible on "make necessities" like glue sticks or cereal boxes has never been so important. An extreme example of avoiding criticism occurred in February 2005, when the show ran a feature on how Nestlé Smarties are made, without once mentioning the name of the product.
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