“We don’t intend to make any money off the App Store,” Jobs said. “We’re basically giving all the money to the developers and the 30 percent that pays for running the store, that’ll be great.”
In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.
"We are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase."
Publishers who use Apple’s subscription service in their app can also leverage other methods for acquiring digital subscribers outside of the app. Publishers can sell digital subscriptions on their web sites, or can choose to provide free access to existing subscribers. Since Apple is not involved in these transactions, there is no revenue sharing or exchange of customer information with Apple. Publishers must provide their own authentication process inside the app for subscribers that have signed up outside of the app. However, Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.
Apple’s newly announced subscriptions policy for App Store offerings has triggered a round of griping from companies that sell content or subscriptions from their mobile apps. But a closer look at Apple’s new rates and terms suggest that the company’s policy isn’t that different from what rival services offer—and in some cases, Apple’s terms are more favorable.
Speaking rather frankly on IRC, Last.fm's co-founder Richard Jones has condemned Apple's move to grab 30% of content-based subscription fees: "Apple just f***** over online music subs for the iPhone."
Jones' apoplectic outburst is just one of many, too. Rhapsody yesterday said it won't bow to Apple's subscription policy, and CEO of on-demand music streamer we7, speaking to paidContent, thinks that the 30% share "makes music subscriptions economically unviable."
Apple will suffer for it.
Everyone keeps saying that each time, but customers keep coming back. Maybe this time will be different, but insofar as this also benefits users, I am doubtful.
A developer that leaves out of politics or spite just opens up a business opportunity for someone else.
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