Advertising 101: never mention your competitor in your ads unless you're really freaking out.So, I suppose all those "I'm a Mac, I'm a PC" ads from Apple, preceded by their "switcher" ads were all just an example of desperation and totally didn't work for Apple at all, right?
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I love it when companies try improve customer satisfaction issues by telling customers that they are wrong to try other products. It reminds me of that Super Bowl commercial for that phone that had a stylus. Really? You're anticipating widespread consumer backlash against the iPhone based on the fact that it doesn't have enough easily misplaced and redundant peripherals? Yeah, clearly people who enjoy apple products are idiots, you should tell them how dumb they are for having a phone that doesn't have a stylus.
But it is completely, utterly useless beyond that. Google Scholar is great - why doesn't it talk to Google Docs and let me insert citations and format a bibliography? If I create a diagram using the "Drawing" application in Google, I have to save it out to my local hard drive, then upload it to my Google Document. What sort of happy horseshit is that?It's not word, but how often do you really need Word? Yeah there may be some little helpful feature you need but 99% of the time don't you just need to type something and put in some nice formatting?
It is pretty fucking horrible. I actually reverted back to Office 2003 at work just to avoid it.I dunno man it seems like some people just don't like change or something. I thought the ribbon was fine. I don't really get why people freaked out about it.
Should also note that I came across a shared Google doc yesterday that had been taken down because it "violates Googles terms of service". How often does MS Word do that to you?Yeah, that's obviously the big problem with cloud based services. You're not in control of your data.
I think they've decided, "There's absolutely nothing we can do that the internet won't make fun of us for being clueless and out-of-touch, so let's make ads that are a parody of being clueless and out-of-touch." And of course, that strategy is totally clueless and out-of-touch. "We understand how to use irony, but we don't understand why."Okay but what makes you think they don't "understand why". That's what I don't get about the criticism, you are all assuming that MS doesn't understand what they're doing. But why make that assumption? First of all, it's not a monolithic AI we're talking about. Microsoft obviously hires creatives to do these ads. It seems reasonable that these people understand humor and sarcasm, they probably have humanities degrees and everything.
"80% of the people use 20% of the features. So you convince yourself that you only need to implement 20% of the features ... Unfortunately, it's never the same 20%."Sure, sure, but do they need those features or do they "need" them. It's like, someone was complaining about the ribbon because they couldn't figure out how to insert the file location of a word document in the footer, so that if you printed it out people would be able to go find the copy on the intranet. But like, that's ridiculous. It's a complete UI failure to even need to know the exact file path, and on top of that why even print it out anyway? With a google doc, you just share it with them directly.
(Okay, it wasn't blinking:) For a long, long time (probably a couple years) it's been telling me that it was an out of date format, and that I should upgrade. But the new docs format has a page width, while the old format was just however wide your screen was.
Half the 'complaints' the woman in the video were voicing strike me as features. I use Google docs and spreadsheets all the time for simple things - and I use Excel and Word too. I wouldn't send sensitive data up to Google.Yeah, like I said, that's the problem with 'the cloud'. If I want something easy to access, docs is great. On the other hand, if it's personal, I'd rather have it on my own machine.
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posted by MrMoonPie at 9:42 AM on February 21, 2012 [4 favorites]