Advertising 101: never mention your competitor in your ads unless you're really freaking out.
I love it when companies try improve customer satisfaction issues by telling customers that they are wrong to try other products. It reminds me of that Super Bowl commercial for that phone that had a stylus. Really? You're anticipating widespread consumer backlash against the iPhone based on the fact that it doesn't have enough easily misplaced and redundant peripherals? Yeah, clearly people who enjoy apple products are idiots, you should tell them how dumb they are for having a phone that doesn't have a stylus.
But it is completely, utterly useless beyond that. Google Scholar is great - why doesn't it talk to Google Docs and let me insert citations and format a bibliography? If I create a diagram using the "Drawing" application in Google, I have to save it out to my local hard drive, then upload it to my Google Document. What sort of happy horseshit is that?
It is pretty fucking horrible. I actually reverted back to Office 2003 at work just to avoid it.
Should also note that I came across a shared Google doc yesterday that had been taken down because it "violates Googles terms of service". How often does MS Word do that to you?
I think they've decided, "There's absolutely nothing we can do that the internet won't make fun of us for being clueless and out-of-touch, so let's make ads that are a parody of being clueless and out-of-touch." And of course, that strategy is totally clueless and out-of-touch. "We understand how to use irony, but we don't understand why."
"80% of the people use 20% of the features. So you convince yourself that you only need to implement 20% of the features ... Unfortunately, it's never the same 20%."
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Half the 'complaints' the woman in the video were voicing strike me as features. I use Google docs and spreadsheets all the time for simple things - and I use Excel and Word too. I wouldn't send sensitive data up to Google.
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