[M]ost people’s solution to body odor was to wash regularly and then to overwhelm any emerging stink with perfume. Those concerned about sweat percolating through clothing wore dress shields, cotton or rubber pads placed in armpit areas which protected fabric from the floods of perspiration on a hot day.So both smell and sweat itself were already concerns, it's just that the methods used to combat them were aimed at the symptoms rather than the cause (e.g. covering the smell and absorbing the sweat rather than preventing sweat and stopping the growth of smell-producing bacteria). I see the rise of deodorant and antiperspirant as the rise of a superior solution to an existing problem rather than advertisers convincing people that something was a problem when no one thought it was.
“You can’t tell them something horrible has happened to their family, or tell them they have some terrible disease,” says William Frey II, a University of Minnesota neuroscientist who has studied the composition of tears.posted by iotic at 9:39 AM on August 9, 2012 [2 favorites]
. . .What have weShakespeare used BO as a point of humor in the seventeenth century. I don't think it was any kind of marketing coup which led to the success of deodorants as a consumer product.
here? a man or a fish? dead or alive? A fish:
he smells like a fish; a very ancient and fish-
like smell; a kind of not of the newest Poor-
John. . . ."
“I like to rub my body in pure grain alcohol after a bath but do not do so regularly”I heard Sterling Hayden in my head.
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Based on my experiences in buses and on elevators, this is still a popular approach. Well, possibly excepting the first step.
posted by GenjiandProust at 9:32 AM on August 9, 2012 [26 favorites]