In the Ikea catalog, the humans are probably real. The rest is CGI.
August 28, 2014 3:26 AM Subscribe
Ikea migrated from product photography to digital rendering in V-Ray and Max so 75% of its catalog is virtual - down to the afternoon sunlight filtering through soft NORDIS curtains across SLÄTTEN floors near that framed BILD print resting against the BILLY bookcases...
This thread has been archived and is closed to new comments