"[A]n advertisement's primary obligation [...] is to serve the financial interests of its sponsor. Whatever attempts an advertisement makes to interest and appeal to its readers are not, finally, for the reader's benefit. [...] This is the reason why even a really beautiful, ingenious, powerful ad (of which there are a lot) can never be any kind of real art: an ad has no status as a gift, i.e. it's never really for the person it's directed at."
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