Lucire enters the real world

May 31, 2004 2:58 PM

Lucire the fashion website becomes the next website to go real world with a magazine in newsagents. It's not the first (see Chud which publishes Movie Insider) but they've taken the step of putting the prototype May issue online in .pdf format and are asking readers for their input. How well can they do in an already crowded market place and is it significantly different for us to care?
posted by feelinglistless (3 comments total)

will they be distributing it beyond NZ? it looks very much like every other mainstream fashion mag.
posted by amberglow at 11:32 AM on June 1, 2004

and they should have done the pdfs as spreads.
posted by amberglow at 11:35 AM on June 1, 2004

Reading the releases it looks like NZ is the pilot market. The UK can be particularly vicious...
posted by feelinglistless at 1:10 PM on June 1, 2004