The Present and Future of Mobile Phones
September 3, 2009 2:35 PM
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Jan Chipchase is employeed by Nokia in the "corporate anthropology" field, but he considers it "design research," as he's not an anthropologist by training. His work covers researching
how people modify their phones in China, India, Ghana, and elsewhere, adding features or extending battery life. He also tracks how
cellphones are associated with personal identity and how they are playing roles far from urban and suburban centers. In some locations, cell phone numbers are written above doorways for identification, when there is no official map or organization for streets. He also blogs about his experiences, and his most recent post, he covers the rise of "
Super Fakes."
The term "super fake" is often applied to
designer goods and can
refer to counterfeit money. But in terms of fashion products, imitation goods are more than an attempt to dupe the unknowing end-user to maximize profit. Chipchase's question, "
What happens when a large % of your target market wants your brand cachet but is happy with a decent-enough quality fake?" is about branded technology, but the question can also be applied to
knock-off purses.
Knock-off electronics
have their own following, with some
websites devoted to such items. Such sites can do more than
detail the successes and
feature sets of imitation products, they may also
add background details to
news stories (the original story didn't detail that MediaTek is only now shifting to legit production, starting in
production of knock-offs).
Shanzhai,
previously.
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