Around 70.3 million unique users visited a US newspaper website in June, only one-third of the actual (210 million or so) American universe of users. The average visitor spent 38 minutes and 24 seconds a month on one, or more likely, a variety of many sites. That means that around 140 million US web users didn't go near any newspaper-originated news. It also means that, on one calculation, just 1.2% of all surfing-cum-browsing time was spent on newspaper websites...
And when you split the statistics down further, differentiating between papers, their relative standing can't be avoided. What price nine minutes and nine seconds over a month for average visiting time to the New York Post site Rupert Murdoch hopes to charge for? (Not much of a revenue stream at 19 seconds a day!) Or three minutes 11 seconds at the Miami Herald? Or five minutes 45 seconds at the Washington Times
Results like these - from the New York Times' 29 minutes 57 seconds in a month down - reveal two important facts. That only hardened readers of newspaper editions, including journalists, read the websites as though they were digital papers. And that the rest just click quickly through in pursuit of some fact or picture. No branding or devotion: only utility.
Here's a basic point to register. The average New York Times print reader spends roughly as long with his paper a day as the average NYT net user spends online in a month.
« Older Colleen lives in New Orleans and makes strange dol... | The Pekar Project started a co... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt