Bud...wise...E.R.
August 24, 2013 11:52 AM   Subscribe

Five beer brands – Budweiser, Steel Reserve, Colt 45, Bud Ice and Bud Light – were consumed in the highest quantities by emergency room patients, according to a new pilot study from researchers at The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.
posted by 445supermag (97 comments total) 9 users marked this as a favorite
 
Though Budweiser has 9.1 percent of the national beer market, it represented 15 percent of the of the E.R. “market.” The disparity was even more pronounced for Steel Reserve. It has only .8 percent of the market nationally, but accounted for 14.7 percent of the E.R. market. In all, Steel Reserve, Colt 45, Bud Ice, and another malt liquor, King Cobra, account for only 2.4 percent of the U.S. beer market, but accounted for 46 percent of the beer consumed by E.R. patients.

That's some serious (and evil) marketing effectiveness, right there.
posted by darkstar at 12:00 PM on August 24, 2013 [1 favorite]


The "let's get stupider" brands.
posted by pracowity at 12:01 PM on August 24, 2013 [3 favorites]


You can get 2 tall boys of Steel Reserve for like $5 at Circle K.
posted by Brocktoon at 12:02 PM on August 24, 2013 [2 favorites]


Policy implications of this kind of research could include requirements for clear labeling of alcohol content on malt beverage containers

My guess is that the types of people who go to the ER after drinking will use this information to get drunker faster/cheaper rather than to stay out of trouble.
posted by vespabelle at 12:02 PM on August 24, 2013 [15 favorites]


The what brands? Only stupid people are alcoholics and homeless?
posted by Brocktoon at 12:03 PM on August 24, 2013 [1 favorite]


Surprised not to see Olde English 800 on the list.

Get so drunk you'll start speaking Anglo-Saxon!
posted by TheWhiteSkull at 12:04 PM on August 24, 2013 [5 favorites]


Policy implications of this kind of research could include requirements for clear labeling of alcohol content on malt beverage containers, including serving size labeling; limits on malt liquor availability and marketing; and graduated taxation of beer based on alcohol content to discourage consumption of higher-alcohol products.

I seriously doubt that people drinking these things are a) unaware of the alcohol level and b) concerned about the proper serving size. It seems like the alcohol content is generally the main selling point for malt liquor.
posted by LionIndex at 12:04 PM on August 24, 2013 [5 favorites]


Five beer brands – Budweiser, Steel Reserve, Colt 45, Bud Ice and Bud Light – were consumed in the highest quantities by emergency room patients,


For some reason, my immediate thought was "they serve beer in the E.R.?"


I imagine that some of them are on this list simply because they are the most commonly consumed beers, period.
posted by louche mustachio at 12:05 PM on August 24, 2013 [15 favorites]


I would bet it has more to do with the price, and economic status of the drinkers, than anything else. i.e. Poor people get their health care from the emergency room.
posted by annsunny at 12:06 PM on August 24, 2013 [22 favorites]


So one dumb decision led to the next?
posted by slater at 12:06 PM on August 24, 2013


The what brands? Only stupid people are alcoholics and homeless?

I'm sure pracowity's point was that people buy these brands to get drunk quickly, or colloquially, "get stupid".
posted by LionIndex at 12:07 PM on August 24, 2013 [3 favorites]


(ah, never mind, I see the numbers are more throughly explained)
posted by louche mustachio at 12:07 PM on August 24, 2013 [2 favorites]


Of course, reading further, the study was done in East Baltimore, in primarily black neighbourhoods, on a group of people, only 105 who admitted to drinking.
posted by annsunny at 12:11 PM on August 24, 2013 [10 favorites]


Fell out of a canoe? You're probably drinking a Leinenkugel's.

Choked on a lime slice? Corona.

Skinny jeans got caught in your fixed-gear drivetrain? Pabst Blue Ribbon.
posted by box at 12:13 PM on August 24, 2013 [38 favorites]


When I drank Malt Liquor, King Cobra and Green Lightning was like $1.99 a 40.

64 ounce of King Cobra is pretty common as is Ballantine. It was hard to find the 64 ounce of Old English but I had a few in my time.
posted by Ad hominem at 12:14 PM on August 24, 2013 [1 favorite]


Me? I stick with Anaconda Malt Liquor.
posted by Samizdata at 12:15 PM on August 24, 2013 [2 favorites]


It will be interesting to see what results they get in much larger studies, which are planned for the future.
posted by annsunny at 12:15 PM on August 24, 2013


Somewhere the brand manager of Natty Light is either breathing a sigh of relief or wondering if they will get their ass chewed out for not making the list.
posted by wcfields at 12:17 PM on August 24, 2013 [14 favorites]


One does not get shitfaced on a bottle of $300 single-malt scotch and then drive one's ATV into a tree.

One pairs one's booze with one's activities.

The scotch is reserved for the comfy chair on the bear skin rug in front of the fireplace and the company of a sexy partner.

Activities of the "Hold my beer and watch this" variety must be paired with Colt 45.

It's a matter of propriety. Always be classy.
posted by five fresh fish at 12:23 PM on August 24, 2013 [14 favorites]


You can get 2 tall boys of Steel Reserve for like $5 at Circle K.

That is more expensive than I would have thought.
posted by ryanrs at 12:30 PM on August 24, 2013 [1 favorite]


This must be some sort of cleverly-crafted viral campaign for Steel Reserve, as it's the only brand of the ones mentioned that I've never seen or even heard of.
posted by Thorzdad at 12:33 PM on August 24, 2013 [2 favorites]


The study itself is paywalled, so I can't check, but I'm a little curious about how those interviews were conducted. These sick/injured people had a condition serious enough for an ER visit; I really hope they got medical attention before being pestered by the intern with the netbook about what brand of beer they were drinking. Were they aware that participation in the study was voluntary? Were interview transcripts later shared with the patient's insurance company?
posted by ceribus peribus at 12:34 PM on August 24, 2013 [3 favorites]


When I want a cheap 40, I don't accidentally buy an 8-ounce bottle of Rogue Old Crustacean Barley Wine. Film at 11.

Thorzdad: consider that there are neighborhoods where Steel Reserve is available in every single shop selling beer, but you've never seen or heard of it. Not an accident. In the same category fall "Chinese" restaurants that do about half of their business in wings and fries, or grocery stores that don't sell a single piece of fresh produce but do sell loosies.
posted by 1adam12 at 12:36 PM on August 24, 2013 [15 favorites]


This must be some sort of cleverly-crafted viral campaign for Steel Reserve, as it's the only brand of the ones mentioned that I've never seen or even heard of.

More likely their business model is "use the money we save through not advertising to make it the cheapest beer in the store" and bingo, you damn near corner the market of people who buy precisely that.
posted by George_Spiggott at 12:42 PM on August 24, 2013 [2 favorites]


Admit it--you only posted this so you could use that awesome title!

(Also, what does it say about you if your go-to, everyday brand is Yuengling in the new astrology of beer label reading?)
posted by saulgoodman at 12:42 PM on August 24, 2013 [3 favorites]


Did anyone else ever play that drinking game (we called it Edward 40-Hands) where you taped a 40 oz to each hand and couldn't remove it until it was finished? Yeah, me neither, but allegedly the trick is to never lose your balance or you'll end up in the ER.
posted by antonymous at 12:44 PM on August 24, 2013 [5 favorites]


Did anyone else ever play that drinking game (we called it Edward 40-Hands) where you taped a 40 oz to each hand and couldn't remove it until it was finished?

Yes, Yes I have. Honestly it is only somewhere between 6-7 bottles or 5 US pints.It only sucks if the second one gets warm so just pound them fast so you can move on to the Jameson.
posted by Ad hominem at 12:58 PM on August 24, 2013


Isn't this just hey I want to binge drink and doing that on a pricey microbrew is stupid financially and you won't taste what you're paying for after a couple anyway, not to mention after 2 hoppy IPAs who wants to keep drinking beer, so obviously cheap and watery is the way to go?

Also I'm guessing there may be a high correlation between doing shots and alcohol poisoning...
posted by whoaali at 1:11 PM on August 24, 2013 [1 favorite]


Thorzdad: "This must be some sort of cleverly-crafted viral campaign for Steel Reserve, as it's the only brand of the ones mentioned that I've never seen or even heard of."

The Village Pantry* at Harding and Raymond on the west side of Indianapolis has it. I don't know about other VPs. It comes in very large cans.

* - You will never find a more wretched hive of scum and villainy
posted by double block and bleed at 1:15 PM on August 24, 2013 [1 favorite]


They also have a nice selection of the finest wines.
posted by double block and bleed at 1:18 PM on August 24, 2013 [3 favorites]


These sick/injured people had a condition serious enough for an ER visit

Literal LOL. Insurance! These results would only be surprising if it was a pediatric ED.
posted by a robot made out of meat at 1:19 PM on August 24, 2013 [1 favorite]


I'm really really curious how much Steel Reserve I can drink. This is how the bad idea train leaves the station.
posted by Ad hominem at 1:22 PM on August 24, 2013 [15 favorites]


I'm curious about the alcohol-per-dollar proposition offered by various beers, and guessing that Steel Reserve, with its high ABV and low price, is probably near the top of the list.
posted by box at 1:29 PM on August 24, 2013


I think people are messing up causation here. If I were sent to the E.R., I would want someone to get me as much beer as possible for the cash I had on me.
posted by Tell Me No Lies at 1:32 PM on August 24, 2013 [4 favorites]


Only tangentially related, but I am pretty sure Poppov vodka should come with note saying "the end is near" and the phone number for AA.
posted by shothotbot at 1:35 PM on August 24, 2013 [4 favorites]


I attended a seminar on addiction a whie back and one of the speakers was an ER nurse who said ( in Dallas anyway, where she had worked) that fully 50% of all ER visits on Friday and Saturday nights were directly attributable to excessive alcohol or drug consumption. A "sobering" statistic.
posted by Devils Rancher at 1:39 PM on August 24, 2013 [1 favorite]


I'm curious about the alcohol-per-dollar proposition offered by various beers, and guessing that Steel Reserve, with its high ABV and low price, is probably near the top of the list.

Ta-da! You don't have to scroll down very far to find Steel Reserve.
posted by peeedro at 1:46 PM on August 24, 2013 [1 favorite]


Everclear 95% 226 cals per 1.5 oz $0.54 750ML for $12.99.

I've never drank Everclear, but I have a bottle someone gave me as a joke. Friend of mine was at my apartment, she has been in the bar industry for over 20 years and she can drink. She already drank up all my Jamesons and she was eyeing my bottle of everclear. She'd never heard of it and demanded I open it. I said "I don't think that's a good idea" and she started cursing at me "Motherfucker, you can't tell me what I can't drink. I been drinking since you was in your daddy's nut sack" (she actually said that, she's only 4 years older than me)

So I cracked open the bottle and poured maybe an ounce in a plastic cup and said "Well I have some OJ" and she said "Just gimme that shit" yanked it out of my hand and knocked it back. You ever see a cat walk and heave? She did that all around my kitchen with me scrambling to get out of her way.

After maybe a minute she got herself together and tried to say "Gimme another" like it was no big deal, except it was like those movies where the guy knocks back a slug of moonshine and can't talk, she barely managed a wheeze.

I still fuck with her by offering her everclear.
posted by Ad hominem at 2:03 PM on August 24, 2013 [21 favorites]


I used to live across the street from a 7-11, and they had Steel Reserve, two tall boys (either 20 or 24 ounce cans) bundled together. I think they'd even break up the set for you and sell them separately. The area had a pretty high homeless population, and there was almost always someone out front panhandling.
posted by LionIndex at 2:03 PM on August 24, 2013 [1 favorite]


Ta-da! You don't have to scroll down very far to find Steel Reserve.
posted by peeedro


That's a pretty fascinating list. Admit it, you too scrolled down to see where you'd draw the line of substances you'd drink to excess. It's frighteningly close to the top for me.

And they've used the logo of King Cobra, the golf club manufacture for the malt liquor.
posted by Keith Talent at 2:09 PM on August 24, 2013


Man, I miss the malt liquor prices of my 20s, when you could get 24 oz. cans of Mickey's for a dollar and 40s of King Cobra for a buck-fifty. Great times.
posted by porn in the woods at 2:12 PM on August 24, 2013 [1 favorite]


peeedro: "Ta-da! You don't have to scroll down very far to find Steel Reserve."

That list is woefully incomplete without Dark Eyes Vodka.
posted by double block and bleed at 2:14 PM on August 24, 2013 [1 favorite]


Ooohhh, Mickey's....shudder
posted by Windopaene at 2:14 PM on August 24, 2013 [1 favorite]


How the hell could someone who's been in the bar industry for 20 years, never hear of Everclear?
posted by now i'm piste at 2:14 PM on August 24, 2013 [10 favorites]


How the hell could someone who's been in the bar industry for 20 years, never hear of Everclear?

I think it's allways been illegal in New York City. My coworker from Jersey got it for me as a joke because I had never had it for that very reason.
posted by Ad hominem at 2:22 PM on August 24, 2013 [1 favorite]


What I don't get is why the Emergency Room interns and nurses are letting their patients consume alcohol in the first place.
posted by radwolf76 at 2:30 PM on August 24, 2013 [3 favorites]


Goodness I'm thirsty. I have a tremendous thirst on, all of a sudden. Export Jurgenbrau, maybe I'll try one of these.

It's just a coincidence that it's the most alcohol per milliliter, at the lowest cost, in this corner shop.
posted by fifteen schnitzengruben is my limit at 2:43 PM on August 24, 2013 [1 favorite]


Though Budweiser has 9.1 percent of the national beer market, it represented 15 percent of the of the E.R. “market.” The disparity was even more pronounced for Steel Reserve. It has only .8 percent of the market nationally, but accounted for 14.7 percent of the E.R. market. In all, Steel Reserve, Colt 45, Bud Ice, and another malt liquor, King Cobra, account for only 2.4 percent of the U.S. beer market, but accounted for 46 percent of the beer consumed by E.R. patients.

A sample size of 105 is small by any account, but it's ridiculous to imply precision like 14.7%.

Also, 14.7% isn't even possible with a sample size of 105.
posted by justkevin at 3:28 PM on August 24, 2013 [3 favorites]


Considering that Budweiser and Bud Light are on this list, I'll consider it proof that hipsters ruined PBR.
posted by kewb at 3:29 PM on August 24, 2013 [1 favorite]


Also, 14.7% isn't even possible with a sample size of 105.

Rounding up!
posted by BlueHorse at 3:46 PM on August 24, 2013




Ad hominem: "I still fuck with her by offering her everclear."

My wife used to do QA at Luxco. Everclear was the one thing they watered down before the taste test. Couple things:

1) They also make off-brand Everclear, "Golden Grain".
2) Drinking Everclear straight? "That's a good way to die.
posted by notsnot at 4:27 PM on August 24, 2013 [2 favorites]


Is “malt liquor” similar to what they call “special brew” (or, colloquially, “tramp juice” or “electric soup”) in the UK, i.e., flavourless high-strength beer containing 6%+ ABV, mostly sold for the purpose of getting smashed on the cheap?
posted by acb at 4:40 PM on August 24, 2013


That's a good way to die

Now that it is open, it is only a matter of time before I figure out a way to safely drink it.
posted by Ad hominem at 4:43 PM on August 24, 2013


Personally, I was kinda surprised they even bothered with a taste test. It tastes like burning.
posted by notsnot at 4:50 PM on August 24, 2013 [2 favorites]


One does not get shitfaced on a bottle of $300 single-malt scotch...

Well, no, but I am willing to do this thing. FOR SCIENCE.
posted by louche mustachio at 4:51 PM on August 24, 2013 [2 favorites]


Is “malt liquor” similar to what they call “special brew” (or, colloquially, “tramp juice” or “electric soup”) in the UK

It is indeed. Anywhere you'd expect to see a can of Tennent's Extra, just replace it in your mind with Steel Reserve.
posted by Mayor Curley at 4:51 PM on August 24, 2013 [1 favorite]


Drunkest I ever got was a bottle of Macallan someone bet I couldn't drink. Obviously nobody makes bets like that when they are sober. I may have had help towards the end but it is pretty hazy.
posted by Ad hominem at 5:06 PM on August 24, 2013


There's a liquor store, not my usual one, and I was in there a while back buying beer. I was in a pal's neighborhood, on my way to a fancy dinner party, so I was buying Chimay, and the guy behind the counter was like, 'Hey, have you tried this Steel Reserve? It's very popular.' I was just like, 'Yeah, I'll have to try that sometime.'
posted by box at 5:08 PM on August 24, 2013 [1 favorite]


That list is woefully incomplete without Dark Eyes Vodka.

That shit burns.
posted by Pope Guilty at 5:21 PM on August 24, 2013 [1 favorite]


They also make off-brand Everclear, "Golden Grain".

Actually, I think Golden Grain is the premium version of Everclear, it's generally $5-7 more expensive per 750 mL bottle. But both bottled by Luxco.

Neither are available in New York and Virginia. Some states only sell the 151 proof Everclear instead of the 190 proof regular version. When I lived in Southwestern VA, I would drive to West Virginia to obtain Everclear. It's key for making the best jello shots, it lets you boil a greater volume of water to help the gelatin set, then you can adulterate the cooling jello with a lot of alcohol without worrying about runny, gooey jello shots.

Nowadays I live in Northern Virginia and go to Maryland to pick up Everclear. I have a friend in New York who makes gin in small batches with his own herbal recipes. Every month or two I ship up a bottle in exchange for a mason jar of the finished product. He makes a rhubarb gin that makes the best martinis ever.
posted by peeedro at 5:41 PM on August 24, 2013


I was surprised at the exalted position of Franzia on that list. The box wine that gave all other box wines a bad name.

The vile stuff you drink from little plastic cups at art show openings.


Artists.



I used to buy Everclear to make perfumes and deodorants. For some reason I always felt it necessary to announce that I AM USING THIS TO MAKE PERFUME AND I AM NOT GOING TO DRINK IT. NO SIR, NOT GONNA DRINK IT. I eventually ended up switching to vodka, in case I did, in fact, want to drink after I had my perfumes mixed.
posted by louche mustachio at 5:47 PM on August 24, 2013 [1 favorite]


"One does not get shitfaced on a bottle of $300 single-malt scotch and then drive one's ATV into a tree. ..."

Clearly, fff, you've never met my third ex, who, for various values of "ATV" that include 1986 Pontiac Fiero, 1988 Chevy Camaro, and a 1989 Mustang, did exactly that, into the same tree. Liquor store was at the bottom of the hill from where she lived, 50 yards past the tree, and she was a short-sighted, single purpose demon for single malt Islays...

It's a matter of propriety. Always be classy.
posted by five fresh fish at 3:23 PM on August 24

I used to tell her that, all the time. And it worked, mostly. She only puked on my shoes once or twice, which, considering the shambles that was the rest of her life, was just nothing short of heroic...
posted by paulsc at 5:52 PM on August 24, 2013 [2 favorites]


This is a difficult thing to admit among such esteemed company, but I was once in this category of ER patients due to a short and brutal misadventure with Steel Reserve 211. I won't go into the gory (or the too embarrassing) details, but let's just say I found myself in a rotating swan dive 15 feet above a fence, on top of which I planted my dumb face.

Yeah, it was a "hold my beer and watch this" situation. Can't say it wasn't spectacular.
posted by troll at 5:55 PM on August 24, 2013 [1 favorite]


I should say I never drank that deathmalt again. I'm also particularly wary of second floor balconies.
posted by troll at 5:57 PM on August 24, 2013


She only puked on my shoes once or twice, which, considering the shambles that was the rest of her life, was just nothing short of heroic...

What a small world, I think we dated the same woman!
posted by peeedro at 5:57 PM on August 24, 2013


Worst drunk moment. I threw up on my ex's cat. Sad part is the cat cleaned himself off and forgave me and was back snuggling and purring in like 20 minutes.

that was like a 15 black label on the rocks night.
posted by Ad hominem at 6:00 PM on August 24, 2013 [1 favorite]


That list is woefully incomplete without Dark Eyes Vodka.

I seem to remember a friend in college returning from a trip to visit his long-distance SO in Oklahoma and bringing back most of a bottle of that. ("Well, it was the land of 3.2 beer, and I needed something to drink.") I'm pretty sure we ended up mixing it with sugar and Kool-Aid mix, and then doing shots on a dare. "Dark Eyes" is an appropriate name, because I'm fairly sure consumption will lead to eventual blindness.
posted by jferg at 6:06 PM on August 24, 2013 [2 favorites]


Now that it is open, it is only a matter of time before I figure out a way to safely drink it.

Well, if the bottle isn't sealed, it'll drop to about 137 proof. Ethanol is very hydroscopic.
posted by eriko at 6:11 PM on August 24, 2013


Now that [the Everclear] is open, it is only a matter of time before I figure out a way to safely drink it.

It doesn't involve grape Kool-Aid, that's for damn sure.
posted by wenestvedt at 6:35 PM on August 24, 2013 [3 favorites]


Well 137 proof everclear sounds entirely reasonable. I'm thinking Arizona fruit punch.
posted by Ad hominem at 6:46 PM on August 24, 2013


In my experience (half my life ago), Everclear is much more fun to set on fire than to drink.

On Beach Week, I also used it to treat a minor infection on my earlobe, but that's another story.
posted by 4ster at 7:14 PM on August 24, 2013


The study itself is paywalled, so I can't check, but I'm a little curious about how those interviews were conducted...Were they aware that participation in the study was voluntary? Were interview transcripts later shared with the patient's insurance company?

It's really paywalled (with an 18-month embargo) but I will note that all of your hypotheticals violate HIPAA and IRB policies (sometimes both at the same time!) so I truly doubt that anything of the like occurred.

'Participation is voluntary' is nearly always part one of any IRB statement (and they have to be read to/read by and signed by every person participating in the study). There's a social pressure (patients not wanting to say no to authority, worrying that treatment will be withheld or less effective if they decline to participate, etc.) but medical researchers usually want honest answers so they try to avoid coercion (it's also usually required as part of the initial statement that it be made clear that there's no penalty for declining). I also don't think they can ethically ask a non compos mentis patient to participate, but I'm not 100% sure on that.

It would also be incredibly difficult to get an IRB to sign off on a study which put urgent medical care secondary to study aims (not unheard of, but requiring lots of justification of benefit to patients outweighing the harm). So treatment is pretty much guaranteed to be happening first, before they were asked to participate in the study.

Also, it is rare these days for identifying personal information like names with treatment to be preserved (studies usually prefer ID numbers of some sort), let alone shared with a non-study entity. Odds are unfortunately good that a number of these folks didn't have insurance in any case, but that's beside the point.

This is all IRB 101 and medical academics studying human subjects are way past IRB 101 as a general rule. You can't discount a badly designed study and an asleep-at-the-wheel Institutional Review Board, but even with Johns Hopkins' sordid history (especially in regards to poor black folks of the neighborhoods in question), I'd say your concerns are likely to be addressed within the first paragraph of the methodology of the study. If not, hue and cry is warranted.
posted by librarylis at 7:20 PM on August 24, 2013 [6 favorites]


Well, if the bottle isn't sealed, it'll drop to about 137 proof.

Cite? I've done some googling and I see a lot of references to 95% equilibrium. Which is the concentration they ship it in. Which makes sense because they can hardly manufacture, transport and bottle the stuff in a vacuum or a purely anhydrous environment.
posted by George_Spiggott at 7:33 PM on August 24, 2013 [1 favorite]


Summer of 1980 I'm at a Van Halen concert at the Civic Center in Bismarck ND. At one point between songs Dave roars, "I'll give ya credit North Dakota, there's not too many states anymore where you can buy Everclear!" The crowd of mostly young men seemed to approve of this observation.
posted by Ber at 8:08 PM on August 24, 2013 [2 favorites]


You have to really, really dislike beer to end up in the ER drunk on Bud Light.
posted by MuffinMan at 8:24 PM on August 24, 2013 [3 favorites]


The study itself is paywalled, so I can't check, but I'm a little curious about how those interviews were conducted. These sick/injured people had a condition serious enough for an ER visit; I really hope they got medical attention before being pestered by the intern with the netbook about what brand of beer they were drinking. Were they aware that participation in the study was voluntary? Were interview transcripts later shared with the patient's insurance company?

I managed to get a copy of the full paper. From the paper:
Initially the team arrived at the emergency department at 10 p.m.; however, due to the time needed for most drinking patients to become sufficiently sober to give informed consent, the team ultimately arrived at close to 4 a.m.

However, this seems disturbing:
While data on refusals were not kept after encountering a substantial number of refusals early on, the research team with permission from the emergency department wore white coats; following this change in study procedure, refusals were rare. Interview length was usually less than 5 min.

I am not really sure what to think about that.

A sample size of 105 is small by any account, but it's ridiculous to imply precision like 14.7%. Also, 14.7% isn't even possible with a sample size of 105.
I haven't read carefully the whole study, but based on the tables I think that 14.7% is a proportion based on volume of beer drunk compared to the others, not to mention that many participants had drunk multiple brands of alcohol.
posted by kiskar at 10:02 PM on August 24, 2013 [2 favorites]


I had Everclear once in college. I don't know a thing about what all y'all mean about burning all the way down. In my experience, my lips went completely numb the second they touched that evil shit, followed by everything else being numb that followed. I never tasted or felt anything but cold.

Now that it is open, it is only a matter of time before I figure out a way to safely drink it.

I was told that it was the go to for those frat party punches, but seeing as how I generally hated frats, frat guys and frat parties, I've never touched a drop of it.
posted by nevercalm at 10:24 PM on August 24, 2013


I've heard that ER personnel don't think all that highly of intoxicated people
posted by thelonius at 11:20 PM on August 24, 2013


While data on refusals were not kept after encountering a substantial number of refusals early on, the research team with permission from the emergency department wore white coats; following this change in study procedure, refusals were rare. Interview length was usually less than 5 min.
Hey look, a free Milgram.
posted by fullerine at 12:49 AM on August 25, 2013


I've never drank Everclear, but I have a bottle someone gave me as a joke. Friend of mine was at my apartment, she has been in the bar industry for over 20 years and she can drink. She already drank up all my Jamesons and she was eyeing my bottle of everclear. She'd never heard of it and demanded I open it. I said "I don't think that's a good idea" and she started cursing at me "Motherfucker, you can't tell me what I can't drink. I been drinking since you was in your daddy's nut sack" (she actually said that, she's only 4 years older than me)

So I cracked open the bottle and poured maybe an ounce in a plastic cup and said "Well I have some OJ" and she said "Just gimme that shit" yanked it out of my hand and knocked it back. You ever see a cat walk and heave? She did that all around my kitchen with me scrambling to get out of her way.

After maybe a minute she got herself together and tried to say "Gimme another" like it was no big deal, except it was like those movies where the guy knocks back a slug of moonshine and can't talk, she barely managed a wheeze.

I still fuck with her by offering her everclear.


A friend of mine drank Everclear once, and instantly bled from the mouth and nose.
posted by gjc at 3:12 AM on August 25, 2013 [2 favorites]


Is “malt liquor” similar to what they call “special brew” (or, colloquially, “tramp juice” or “electric soup”) in the UK

Yes. It's brewed like beer, but there is little to no hops added. Like Franzia, its job is to be an alcohol delivery system.
posted by gjc at 3:43 AM on August 25, 2013


One does not get shitfaced on a bottle of $300 single-malt scotch and then drive one's ATV into a tree.

One pairs one's booze with one's activities.


Yeah, apparently you're supposed to sip absinthe after pouring it over a sugar cube, not chug it straight from the glass.

the things you learn!
posted by Lucinda at 7:48 AM on August 25, 2013


Now that it is open, it is only a matter of time before I figure out a way to safely drink it


You could, as I mentioned above, opt to not drink it at all - mix it with essential oils and water and make perfumes.

It doesn't really have any terrible magical properties, it's just unusually pure grain alcohol. You can drink it safely, you just have to be aware of the proportion. Mix it like vodka, but use half the amount of Everclear you would use if you were dealing with the regular stuff.

The main advantage to Everclear is that it doesn't have much flavor, so it can be mixed with lots of things.

The main problem with Everclear is that it doesn't have much flavor, so you have to be careful or you will get horribly, stupidly drunk very quickly. Now, you may think that you want that, but no, no you do not.

You have to somehow maintain awareness of the amount of alcohol you are consuming, which can be difficult as the evening wears on, so your best bet might be to pre-mix a pitcher of something, carefully calculating your personal tolerance in the recipe, and then hide the bottle.
posted by louche mustachio at 9:02 AM on August 25, 2013


I think that I started to realize that I had a problem with alcohol when I'd buy a twelve-pack of Steel Reserve when my funds were low. If you think that two tall boys for $5 is a bargain, the local supermarket sells a twelve of the shit for six and change. Steel Reserve tastes like malt liquor that's been filtered through a filthy auto shop rag.
posted by Halloween Jack at 9:22 AM on August 25, 2013 [1 favorite]


You have to somehow maintain awareness of the amount of alcohol you are consuming

I am, unfortunately, very bad at that. Even thinking about everclear right now is making me nauseous. I have a terrible hangover after god knows how many bottles of Budweiser and shots last night. One of those "how the hell did I even get home, luckily I'm alone" mornings.
posted by Ad hominem at 10:02 AM on August 25, 2013


I've heard that ER personnel don't think all that highly of intoxicated people

ER people I've known went from idealistic "oh poor-you" types to "oh Jesus Christ" types when the same damn drunks come back night after night with the same damn traumas and expect someone else to deal with them.

Compassion fatigue at work.
posted by IndigoJones at 12:04 PM on August 25, 2013 [1 favorite]


The drunkest I ever got was the night I started drinking with friends in South Bend, Indiana. I woke up in Milwaukee, Wisconsin the next afternoon.

I drink very little nowadays.
posted by double block and bleed at 1:15 PM on August 25, 2013 [3 favorites]


With no memory of how I got there.
posted by double block and bleed at 1:20 PM on August 25, 2013


I can't drink for a few weeks due to some medication that I'm taking and I was really wanting a drink until I read this thread.
posted by octothorpe at 1:28 PM on August 25, 2013


The last time I actually consumed Everclear was at a frisbee tournament afterparty in Ft. Collins in like 2004. Not coincidentally, that's also the last time I can remember having to actively run from the cops.

(But not before roshamboing some poor bastard into drinking like half a gallon of pancake syrup. God I miss the Ultimate scene sometimes.)
posted by brennen at 1:35 PM on August 25, 2013


The drunkest I ever got was the night I started drinking with friends in South Bend, Indiana. I woke up in Milwaukee, Wisconsin the next afternoon.

A friend's dad was an alcoholic. At his AA meeting there was a guy who'd gone on a bender one night in a small town north of London. He woke up five days later in South America. Apparently it was a turning point.
posted by MuffinMan at 2:05 PM on August 25, 2013 [5 favorites]


I've always been impressed that anyone can be that drunk but still functional enough to do things that they'd regret or wonder about the next day. I just fall asleep.
posted by octothorpe at 3:53 PM on August 25, 2013 [1 favorite]


Man, I miss the malt liquor prices of my 20s, when you could get 24 oz. cans of Mickey's for a dollar and 40s of King Cobra for a buck-fifty. Great times.

This is alive and well, the brands have just changed. You can get a can of dog bite for 99 cents, and it's 10%! Good luck drinking it, but hey, malt liquor. And a 24oz of earthquake is only about $1.50, and it's 12% and will get you way more fucked up than a 40 of most things you'd remember.

40s of olde english hg 800 are only about $2-2.50. And i bet you haven't heard of Four O Street Legal. It's about $1.50 for a 40oz, and it's 10%.

Don't ask me how i know so much about malt liquor, years of foodservice and being quasi homeless sleeping on friends couches helps...

As per usual: I Am An Alcoholic, I Am Not Your Alcoholic. This Is Not Drinking Advice. I would advise you to seek a local alcoholic licensed to practice public intoxication in your jurisdiction.

I think that I started to realize that I had a problem with alcohol when I'd buy a twelve-pack of Steel Reserve when my funds were low. If you think that two tall boys for $5 is a bargain, the local supermarket sells a twelve of the shit for six and change. Steel Reserve tastes like malt liquor that's been filtered through a filthy auto shop rag.

A friend of mine worked at a safeway that sold this. In my town, there's AIAs. Basically, they decided not to sell malt liquor in certain neighborhoods because the visual image of a hobo drinking a 40 was "gross". This didn't stop hobos from drinking 40s at all, it just made it annoying to get cheap booze in certain areas(some places they won't sell anything but six packs or more, ugh). Anyways, that safeway was outside one of those zones. One of the only ones. So we'd jump in his girlfriends car when she went to pick him up and go buy a couple twelve packs of this shit.

They had 40s of it too. I think we nearly burned our house, and ourselves down a few times trying to BBQ after we had drank a couple 40s of this or like 5-6 cans each. It does indeed taste incredibly bad. We'd alternate between that and 211.

Ah, being 20ish, broke, and trying to get hammered.

There's worse out there though, like earthquake, dogbite, this one i'm having trouble finding on this site, and especially that fucking 7-11 brand beer especially the "light" variety.
posted by emptythought at 3:56 PM on August 25, 2013 [2 favorites]


I love how the thread I was reading on the blue before this one was about syllogisms.
posted by oceanjesse at 12:31 AM on August 26, 2013


Two things:
Curse you 445supermag for connecting the synapses that brought forth those damn frogs!

Ad hominem: A typical delivery system for Everclear is to cut a hole in a watermelon and let the bottle drain in. I recommend finding the largest watermelon you can.
posted by ElGuapo at 9:50 AM on August 26, 2013


Ad hominem: A typical delivery system for Everclear is to cut a hole in a watermelon and let the bottle drain in. I recommend finding the largest watermelon you can.
posted by ElGuapo

Adding a Homer Simpson gargle/chortle here would make this a sweet, three-legged eponysterical-stool.
posted by wenestvedt at 7:12 PM on August 26, 2013


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