August 21, 2002
1:39 AM   Subscribe

Advertisers are no strangers to controversy. Whether they want it or not. But Cadbury's latest scheme gets filed under 'A' for "Are you insane?"
posted by stuporJIX (19 comments total)
File this comment under "E" for "easy for me to say," because I'm neither Indian nor Pakistani, but I find the idea damn funny.
posted by sexualchocolate at 2:04 AM on August 21, 2002

Dang, what were those guys thinking :) They could have triggered nuclear war, or something
posted by derbs at 2:16 AM on August 21, 2002

Snort. Talk about leaving a bad taste. Oy.
posted by donkeyschlong at 3:44 AM on August 21, 2002

Very funny.

It sort of reminds me of the old Cadbury's fruit and nut adverts which involved making fun of mad people. Oh - how we laughed.

I'm also sort of tempted to make terribly off-colour jokes with other Cadburies products, but can't stand the idea of a Metafilter flaming. Anyhows, I had some great one liners for Creme Eggs, Double Deckers, Flakes, and the Marble Bar. My flake bar Advert was particularly sick.
posted by seanyboy at 4:06 AM on August 21, 2002

Wouldn't the world be a better place if we all had the ability to laugh at ourselves, but found that war was an issue that lacked "basic sensitivity"? Of course, I might not be the best judge. I wouldn't be offended by something that poked a little fun at the WTC attack. I guess that most Americans would be up in arms over an ad that showed the towers falling in the background and a firefighter asking a candy store clerk covered in ashes, "For christ's sake, woman, did you save the Cadbury candy?!?!?"
posted by internook at 4:36 AM on August 21, 2002

internook: actually many Americans were offended by this ad
posted by Bernese Mountain Dog at 5:09 AM on August 21, 2002

The whole idea didn't go down easy. Somebody needs to go in for some sensitivity training.
posted by ashbury at 5:29 AM on August 21, 2002

Contemptible maybe but not quite as astounding as finding out that the new Levi's Rub Yourself ads are an invitation to masturbate !

What is it with these ad agency creatives. Maybe it's because the Levi's creative team are French or maybe they just have too much time on their hands (among other things). Who knows, but but at least Board's mag described the ads a little more gracefully:

"These teaser clips for Levi's Worn Jeans bring the tactile to the sterile as young urbanites heed the message Rub Yourself with a pseudo-erotic display of inanimate caressing"
posted by Another Disciple at 5:54 AM on August 21, 2002

This was another BAD IDEA.
posted by gottabefunky at 6:41 AM on August 21, 2002

Why use an emotive issue like Kashmir to promote products?

now i'm thinking about how to base ad campaigns on modern-day conflicts (less arty than benetton :) it's a challenge!

kind of like this i guess, but like also including pepsi/coke or like burger king/mcdonald's or something. i dunno.

i have to say though that nothing beats the cooking gas delivery men of thailand for promotional genius.
posted by kliuless at 7:02 AM on August 21, 2002

Hey I am a Pakistani and I find it damn funny. I think a basic ability to know what is humor and what is serious war mongering should be there in every person. There was this joke in The Simpsons where Krusty the clown asks what is the difference between an omelette and Pakistan ? And then he says "I havent seen an omelette nuked by India!!!". I and my friends found it funny as hell.

I think people in India should chill and enjoy their cadbury cuz it sure is yummy.
posted by adnanbwp at 7:51 AM on August 21, 2002

I think they should work the Less Filling/Tastes Great campaign into the I/P conflict.
posted by fluffy1984 at 8:23 AM on August 21, 2002

kliuless: I'm not sure I'd want my cooking gas delivered by a fellow whose middle name is Danger.
posted by Soliloquy at 9:22 AM on August 21, 2002

i agree adnanbwp, i am indian and i found the ad hilarious. Amul butter have been running similar ads for ages in India. Could it just be hostility towards a foreign company ?
posted by wannabehippie at 9:37 AM on August 21, 2002

Very few people in India think of Cadbury as a foreign company, it's been around for fifty years, and their chocolates are just a part of your childhood if you grew up in India. Heck I've probably got Cadbury's Drinking Chocolate running in my veins instead of blood.

Anyway the ad was insensitive, funny but insensitive.
posted by riffola at 6:24 PM on August 21, 2002

Myself I find it quite ironic. The conflict over the region, which, IMO, seems like plain greed. It's just land. It appears the populace have been brainwashed into thinking it's more important. I think that the whole "Too good to share" emphasizes how similar it is to bickering children. I'm sure someone from the region will object to someone so distanced from the conflict describing it in that way, but it's how I see it.
posted by Dillonlikescookies at 11:45 PM on August 21, 2002

an invitation to masturbate

Finally! Thank god! I thought I was going to explode. I've been waiting for that since I was 9 1/2!
posted by HTuttle at 10:42 PM on August 28, 2002

*looks around*

*masturbates furtively*

*flees!* (with a grin :)
posted by kliuless at 5:24 AM on August 29, 2002

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