Parmentier, Peerless Potato Promoter
June 23, 2022 1:23 PM Subscribe
Who made the potato popular in France? Largely, it was Antoine-Augustin Parmentier! At a time when the potato was feared and despised, he used a variety of novel marketing schemes to change the public perception: bouquets of potato flowers for the queen, lavish potato dinners for dignitaries and a potato field under armed guard. His name lives on in potato dishes named after him and a Paris Metro stop.