The state of hipster typography
September 5, 2008 4:20 AM Subscribe
posted by mediocre (61 comments total)
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Ever since Napoleon Dynamite
became a surprise hit
in the summer of 2003, and the subsequent rise of Judd Apatow
a trend in sentimental but cynical film comedy was born. But this post isn't about the comedy..
Napoleon Dynamite was a film dominated by artwork
, specifically the pencil sketches
of the protagonist. The child-like scrawlings
meant to incite the memories of unbridled enthusiasm that youth brings.
Moreso then any other specific typography, the words in the film were either a crude script of dubious penmanship or something akin to Action Jackson
. Variants are seen, but it is most often seen as a hand-drawn, blocky font, often shadowed for added awesome
Soon, more movies
with similarly quirky characters
started coming out. The colored-pencil scrawl
style has become a means of pandering to a specific demographic. The hipster
When your movie poster needs to convey a youthful romanticism
, go for Action Jackson. When you need to appeal to the ironic sentimentality
of your late teenage years, Action Jackson is where it's at. It doesn't stop at movies and television either. Are you a comedian and need to convey cynicism but with a childlike wink and a nod
? Go for Action Jackson. Or just write it poorly
, possibly with the wrong hand.
What does the future
of Action Jackson hold? Only time will tell..