One long table
March 28, 2016 7:06 PM   Subscribe

 
Wow that's clever AND delicious!
posted by awfurby at 7:33 PM on March 28, 2016


I don't know why this is here. But I am getting increasingly frustrated by so-called recipe sites that just show photos of some food and then ask you to click through a bunch of other sites to see the actual recipe. It's click bait and I say screw it. Show me the recipe or shut up.
posted by charlesminus at 7:35 PM on March 28, 2016 [25 favorites]


It's easier to click through to individual recipes if you view the images on the Reynolds Kitchen site (though you miss out on the endless table illusion).
posted by EXISTENZ IS PAUSED at 7:37 PM on March 28, 2016 [1 favorite]


I'll bet $1000 that runner is a napkin repeated. You can't fool me.
posted by rhizome at 7:46 PM on March 28, 2016 [4 favorites]


Neat idea and nicely executed.
posted by octothorpe at 7:53 PM on March 28, 2016 [1 favorite]


It's interesting that they used instagram to do an effect that really only works on a desktop browser, where probably 0.01% of instagram's users live.
posted by miyabo at 7:59 PM on March 28, 2016 [9 favorites]


It's interesting that they used instagram to do an effect that really only works on a desktop browser, where probably 0.01% of instagram's users live.

Seriously, when is instagram going to allow this functionality on the mobile app? So annoying.
posted by lunasol at 8:15 PM on March 28, 2016


ooooooohhhhhhh.

I didn't see the conceit at first.

Now that I see it, meh.
posted by GuyZero at 8:21 PM on March 28, 2016 [2 favorites]


I mean, you all realize this is an ad for aluminum foil right?
posted by GuyZero at 8:22 PM on March 28, 2016 [5 favorites]


Reynolds was always my favorite wrapper.


Mic drop.
posted by oneswellfoop at 8:26 PM on March 28, 2016 [13 favorites]


This is the same grid you'll find if you browse someone's profile on Instagram's mobile app, except it fits better on mobile because the margin between images is much smaller.

Very impressive execution, and beautiful food. But I can't really cook so I'm mostly here to argue about Instagram's UI.
posted by an animate objects at 8:27 PM on March 28, 2016 [4 favorites]


I mean, you all realize this is an ad for aluminum foil right?

Yah, but have you used that nonstick foil? That is some dark magic.
posted by ROU_Xenophobe at 8:29 PM on March 28, 2016 [3 favorites]


I am glad you posted this because not only is it really cool, I am addicted to recipe videos like those that just show a short clip of each step.
posted by capricorn at 8:34 PM on March 28, 2016 [1 favorite]


These pretzels are making me thirsty!
posted by blue_beetle at 8:36 PM on March 28, 2016 [1 favorite]


I was going to be annoyed that this was basically Reynolds Blue but then I kept scrolling and scrolling and more food kept appearing and it was just so SATISFYING. My eyes will never run out of food, yay!
posted by BlueJae at 8:37 PM on March 28, 2016 [3 favorites]


I found this to be kind of neat. There are some natural break points, like the edge of the lace runner, but for the other "seams", are they just photoshopping things in or what?
posted by LobsterMitten at 8:38 PM on March 28, 2016


What's Your Reynolds Number?
posted by grobstein at 8:53 PM on March 28, 2016 [3 favorites]


More better.
posted by tracert at 9:30 PM on March 28, 2016


Rick and Morty has also used instagram in a clever, continuous manner (season 2 spoilers). previously. It's drawn, not photographed, so that's a lot easier, but it's also a little bit deeper.
posted by sandswipe at 9:40 PM on March 28, 2016 [1 favorite]


I mean, you all realize this is an ad for aluminum foil right?


but...they made the squares...line up
posted by threeants at 9:58 PM on March 28, 2016 [3 favorites]


Very clever.
posted by Going To Maine at 10:13 PM on March 28, 2016 [1 favorite]


I mean, you all realize this is an ad for aluminum foil right?

Oh, by the way, I've cracked the code
posted by radwolf76 at 12:40 AM on March 29, 2016 [1 favorite]


Oh.

This is one of those things that makes absolutely no sense to me at first, because I always have my browser highly zoomed. Just a 3x4 matrix of pictures of food.

Then I zoom out and. Oh, right. Ha ha very clever.

(Seriously, the web on high zoom is an unlovely mess. Even the Mefi interface goes gloopy - you lose the search box and half the nav disappears behind the logo.)
posted by Devonian at 4:33 AM on March 29, 2016 [3 favorites]


I was mildly impressed until I scrolled past Halloween and got to back-to-school, which is when I realized it's chronological. It goes all the way back to June of last year. Yeah it's just an ad for aluminium foil and parchment paper that consists of photos that are links to recipes, but they're clever links.

If nothing else, I found a couple of things I want to make and eat right now.
posted by ob1quixote at 4:37 AM on March 29, 2016


I'd love to see a comparison between these and the comparable recipes from 40 years ago. Manufacturer-sponsored cooking (or at least, advertising photography) has come a long way since the 1970s.
posted by mikewebkist at 4:47 AM on March 29, 2016


If they really wanted to be clever about it, Reynolds could tie in their Hefty brand of storage bags by incrementally packaging the food, starting at the beginning of the table. Later, they could show the uneaten leftovers in Hefty garbage bags.

You're welcome, Reynolds!
posted by orme at 4:52 AM on March 29, 2016 [4 favorites]


?? It definitely works in mobile. I clicked the link and it switched me to Instagram and this is what I saw. If I were to follow that account, anytime it came up on my feed clicking on the account name would bring me to the same place. I think it's a very clever and effective use of Instagram.
posted by that's how you get ants at 5:04 AM on March 29, 2016


Aw If you go down far enough it stops about 43 weeks ago.
posted by Elementary Penguin at 5:13 AM on March 29, 2016 [1 favorite]


I'm also here to say that it's really neat and totally works in all of their different platforms.
posted by numaner at 6:03 AM on March 29, 2016


Reynolds was always my favorite wrapper.

Mic drop.


Don't you mean Mic dwrop?
posted by leotrotsky at 6:43 AM on March 29, 2016 [1 favorite]


Nothing but a page of unremarkable food pictures on my web browser, I'm guessing this is something you have to be logged in to get? Nothing at all intersting or remarkable. I guess I'm not special or something.
posted by Blackanvil at 12:25 PM on March 29, 2016


The pictures all interconnect to form one large image of all those dishes being on a single table. You can see it most easily by looking at the plates and napkins and other incidental things on the table, as they cut across frames.
posted by LobsterMitten at 12:51 PM on March 29, 2016


That's neat, I'm trying to see transitions between groups where they must have "reset", but I can only find a couple potential ones that seem like they just have clean plate edges sticking across the frames.

Here's a zoomed out image of the latest hundred or so posts if you just want to see the effect.
posted by lucidium at 3:49 PM on March 29, 2016 [1 favorite]


Blackanvil: "I'm guessing this is something you have to be logged in to get?"

I don't even have an instagram account and it is working for me.
posted by Mitheral at 9:01 AM on March 30, 2016


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